Page 3 Advertisements Column 4

Nelson Evening Mail, 7 June 1917, Page 3

IN ALL

Nothing in this -world is so disastrous to a successful business as to lower standards. The universe is so organised that safety necessitates going forward and upward; even to stand still means death and decay. JThis is the law, and no one can disregard it with.impunity. Lower the monetary and currency standard of a nation the country's whole commercial fabric goes to pieces; lower the living standard of a peopleand you have social disintegration; lower standard and presently you have commercial piracy. So it is all along the line; it matters not whether it be, an individual or> a business concern, ;an industry "or a nation, whereon, standards are lowered disastersure to follow, We know it's difficult :M rising costs of raw materials, etc., to keep , up: the: standard in our Tailoring, Underwear, partments; but still we are doing it inMl our Imes. We are determined not to let our 54; years of building : up a big business drift or slip away forthe sake of ;keep-;, ing up the old standard, which means same old'quality at slightly;increased prices. We could prices,. which, of course, would mean sacrificing'■ of quality; but we stand firm to keep up the o}d standard. • , We know our reputation is at stake. It too many years to earn to attempt to lose it. We know there is another day coming. We know there will be throughout the world marked with manygravestonesi through .trying; to: make out just as good arguments; /but we; prefer; to hit straight ibut and stand firm by Oee afiirfSons Leaders in antl Boys?Vear.