Page 7 Advertisements Column 2

Nelson Evening Mail, Volume XLVIII, Issue XLVIII, 15 July 1915, Page 7

STfte Third Article of a Series dealing with a question which vitally affects every housewife* The increased demand for tea today is due to to the fact that huge quantities are Wanted for the 25 \ million men under arms. The J Heads of the Armies of the world i know that there is no drink so j stimulating and beneficial, and hence thev must have tea for Uieir men no matter what it costs. Then, too, at the stroke of a pen v the great Russian Nation has been turned int6 a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea. But there is only a limited supply of tea and that supply is not sufficient to fill the present re* quirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest j tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. Fdr instance, a great proportion of the tea imports to England consist of what is known as "red stalk" tea, the lowest possible grade—so low that, it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of inequality, of "Amber Tips," 2/8 to 3/4 per lb. is asked. ~ , - Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in " Amber Tips" at So low, a price, and it is because no better value can be obtained anywhere, that "Amber Tips" is to-day the tnqst brand in ■■New Zealand, Millions of, packets, of "Ambers Tips" are sold per annum. It- is stocked <in every shop from,the North .Gape to the Bluff.„ Only exceptional value could be for so exceptional a sale. - .But ..fine tea' is now costing the Tips'' proprietors, as we'll as other tea merchants, an average of 2}d. to 3d. per lb. more than in August, 1914. before the : wp.r..ithe tea merchant, is to-day .faced with an enormous loss should he .continue.to pack, the same quality, at, his old./prices;. ,:.:•:. Ofcoure there is the alternative-wf cheapening tbe;quaiity by ; an admixture of inferior, less jhenUhful. tea's.. The "Amber Tipa".Proprietors were xtdvised by many to. do this, ;bufc -instead they decided to raise the price by,2d. per lb., .and to continue Jo give the.publ.ic that same splendid, valine which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what 13 rydur'j opinion of the whole matter? . Would yon rather have the same delightful ( Aavour, quality, purity and value and,pay a.penny a £-lb. packetmore—or would you -rather have an inferior and healthful tea. at the old price?- ~..:>., ' -.: ■/-: K-. .■■..].-;:' ■■',■ '■' ;V • But you say "other''teas;have not been raised in prices.",. If ; so you can readilj' see thai; either excessive ; prices . were charged before the war-so excessive that even an extra 2£d. or 3d. in cost per lb.,still; enables a profit to be made —pi", quality must be reduced,, othera heavy loss must be faced. But. even a$ increased figures Amber Tips is. still .the cheapest tea. you.tqan buy. ..,'rCu'p for, cup, .value for value, nothing else can equal it., while it is sc- ; pure and healthful that it can be taken ' by-eyeh those of the weakest digestion. Surely these facts should weigh with you. ,'.', ~.., '. ',..'- - ..'- ';. ,' . ; V , ,;";,.. Consider, them carefully^write,and ■te}l us your conclusions. >: We believe that you want quality and that you waivt value. For that reason we have raised our prices because only doing so can we continue to give ypu the same houest quality and the same honest.value.. ioi

1/10,"Si/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell you why.

THE ; ~.'■.. (Radio-Telegraphy),. iA T of the present war, Operators : *>; wilLJbe ; rieeded by tbescoVe to fill remunerative .positions:on land '-sea —Government Station's and Ocean Liners. ;s ' *Whr.t an opportunity to nee the large cities of the "world without entajjing expense? . ~ , '.' "NOW ls'ttie time to prepafeiqrthepositlon that casfjbe..jtotfrs by studying under our expe.rts, eitheriin.class ..•■ ■'. The'course is easy, practical, and the cctt distinc't)y : re.as6i}jibls, ..,,,./,/. - ..,•:.. •■ ■> --. - . ■ A little sacrifice, in nioney and, tinie now, may-mean in later Jife a large income from little-exertion. ~ T:, '■-• .; ' .- •-,'■• ': Do not delay, but write AT ONCE i'or ! full particulars. \ •>.. •- y-.-.-'. ; i '.- ; > Bower's fok j&gmeers / Bovy^R*,Principal) . ! -CUSTOMS STREE7 EAST P.O.TBoxjp , AUCKLAND ,:,' ~,. ,'.*. We coach for all Government ■Examinations ...-. .'. ■■-•■-. ■ for Engineers 1

Even. a, jaded appetite responds to th© spur when the Saucfc i» There is in the whole wide World > v than Buy a Bottle. You'll then tell others.