Page 4 Advertisements Column 3

Nelson Evening Mail, Volume XLVIII, Issue XLVIII, 15 July 1915, Page 4

iHE balance of our LADIES' COSTUMES must be cleared out before Stocktaking; so they've been cut down in price unt'il profits have absolutely vanished. This is a. danrlv opportunity for you to get a STYLISH COSTUME for little, more than half the original price. Hustle to these money-savers now. LADIES' SMART TAILORED COSTUMES, in smart, serviceable Tweeds —no two alike—for 255, 355, and 40s each. Reduced from 45s to 60s. LADIES' EXCLUSIVE MODEL COSTUMES —very smartIv cut and beautifully irade—-in smart .TWEEDS and ALL WOOL FINE NAVY SERGES -including the famous ''Classic"- and ""Pet-one" Brands —at 355, 455, 555, and 60s. Reduced from 50s to 95s^ Some of these- Costumes are showing in one of our Hardystreet windows.

CONFIDENCE V. BLUFF. HE old Barnum idea that people like to be fooled is obsolete. Likewise the fancy that advertising which consists of catchy phrases or alarm: types could sell anything and every-' LIGHTBAND'S GOOD FOOTWEAR requires no such advertising to boom it; but 'of course we continue to make known its goodness—but by honest, straightforward statements. It retains fullest confidence, for it is always as good as it looks—is always in accordance with our high, quality standard, and so remains the favourite by P.O. BOX 38-; 'PHONE 37; TRAFALGAR STREET, I-BAP4LGAS STaBST<We uevw do things by halves; and we always s Square Deal.) It oar advice means losing the job, WE A.DVISEYOU TRUTHFULLY If we ftre errVnated with the work. WE PERFORM IT FAITHFULLY at/1, BRANCHES OF OUR TBADE &re thoroughly understood by ut». GAJ». ROOF REPAIRS. SANITARY WORK. HOT AND COLD WATER, ELECTRIC BELLS, ETC. F. A. OTtLSSLF PLUMFERS, ETC., 13 HARD^-STREET BY AN ENTIRELY NEW :: PROCESS. A Special Display is now . Showing at the HARDY STREET. Tel 182. OPHTHALMIC OPTICIANS, 348 LAMBTON QUAY, WELLINGTON CONSULTATION FREE. VISITS will be made to NELSON EVERY QUARTER. Dates to be advertised.