Advertising Makes N.Z. Meat Too Popular; Regulation Imposed

Northern Advocate, 29 December 1938, Page 5

Advertising Makes N.Z. Meat Too Popular; Regulation Imposed

(Received 1.30 p.m.) LONDON, December 28. THE AUSTRALIAN ASSOCIATED PRESS SAYS THAT THE EMPIRE * BEEF COUNCIL WILL START NEXT WEEK THE PRELIMINARIES FOR THE LICENSING SCHEME FOR THE REGULATION OF MUTTON AND LAMB IMPORTS FROM THE DOMINIONS ON THE LINES OF THE GOVERNMENT’S DECISION OF DECEMBER 20. It is expected that the scheme will open early in January. It is learned that Australia and New Zealand have accepted the new policy, though New Zealand first raised strong objections. Britain finally pointed out that restrictions were becoming so essential that she was obliged to institute them with or without agreement by the Dominions.

N.Z. Publicity Blamed

Replying to claims that foreign imports should be restricted before limitation of Dominion products, it is pointed out that although the Ottawa Agreement fixed a foreign quota at 35 per cent, the Dominions supplying 80 per cent, the important aspect of the Government’s new policy is the retention of the Beef Council, not only to control imports, but also to investigate possibilities of increasing meat consumption at home and abroad. There is little doubt that control has been necessitated to a large degree by the success of New Zealand’s publicity, which has resulted in housewives asking for frozen mutton and lamb instead of fresh United Kingdom products.