Page 5 Advertisements Column 3

Northern Advocate, 24 December 1938, Page 5

Tennyson, the poet, was a worshipper at the shrine of “My Lady Nicotine,’’ and like many men of letters, preferred a pipe to a cigar. (Cigarettes hadn't been invented in his day). His favourite pipe was a common clay. He would take a new clay, fill and light it. smoke it till empty, and then snapping the stem and throwing the fragments aside, would fill and light a second clay. He never smoked the same pipe twice. His tobacco was purest Virginian, for he insisted upon the purity of his weed. Therein he was wise. Really pure tobacco is harmless. Impure tobacco (i.e., tobacco containing much nicotine) may, and often does prove, highly injurious. This fact is at last becoming generally recognised. Hence the demand for our beautifully pure New Zealand tobacco which, containing less nicotine than any other, can be smoked even immoderately with absolute safety. Why? —because it’s toasted! There are, as most smokers know, five brands only of the genuine toasted tobacco: Cavendish. Navy Cut No. 3, Cut Plug No. 10, Desert Gold and Riverhead Gold. R.P. 9.