Page 2 Advertisements Column 1

Northern Advocate, 27 June 1935, Page 2

Smoking jackets for ladies’ wear are now being featured- in some of the London fashion journals—a sure indication of the popularity of smoking amongst women. What would her late Majesty Queen Victoria, who hated tobacco so intensely that her guests when they craved a whiff were obliged to indulge in their bedrooms with their heads up the chimney, have thought about smoking for women? But other times, other manners, and the change over in taste on the part of the ladies has certainly benefited the tobacco trade and is largely responsible for the enormously increased consumption of cigarettes, not only overseas but here in New Zealand where the demand for the two leading cigarette tobaccos —toasted Riverhead Gold and Desert Gold —is at least four times as great as formerly. Pipe smokers, too, show a marked preference for '‘toasted,” i.e., Cavendish. Navy Cut No. 3 (Buldog). and Cut Plug No. 10 (Bullshead). These tobaccos are not only famed for their exquisite flavour and delightful fragrance, but for their comparative freedom from nicotine —eliminated by toasting. JlO4