PUBLICITY AT HOME

Northern Advocate, 31 December 1934, Page 8

PUBLICITY AT HOME

REACHING THE WORKER.

LABELS AND POSTERS.

It has already been stated that the High Commissioner has been securing valuable publicity in many leading manufactories of Britain —those which receive orders from New Zealand — by having posters exhibited bearing the words, “Orders from New Zealand are now in hand at our works. You can help to secure further orders if you buy New Zealand butter and cheese, lamb, mutton and pork, honey and apples.” writes a London correspondent.

In recent months the New Zealand Government has been placing through the High Commissioner’s office a large number of orders for material of different kinds for its various departments, and when tenders are accepted the Publicity Department automatically sends out a letter asking that the posters be exhibited in the factory. At the same time, also, labels are sent to be attached to the actual goods manufactured. bearing the words, “Made in Great Britain for New Zealand. New Zealand sends us this order—Buy New Zealand Produce.”

This “slogan” is seen by many transport workers and others during the progress of the goods to the docks. In no case, states Sir James Parr,, has there fifeen a refusal on the part of a manufacturer to do as requested. On the contrary, there has been a most encouraging response. So far, over 2000 posters and labels have been distributed. In many cases manufacturers' have asked for the quantities sent them to be increased. A Good Reception. Here are one or two typical letters received:— * . From Taylor Bros. & Co.. Ltd., Manchester: “Wo shall be very pleased to attach the labels which you are sending to us to the wheels before we dispatch them for shipment; also, if you would kindly send us a further twelve 20in. x 15in. posters, we should be very pleased to display them in various parts of our works.” From the Carborundum Company, Ltd.. Manchester: “You may rest assured that the labels will be fully utilised, and we will take advantage of your suggestion to display the posters in the works, which we hope will be to our mutual advantage. We wish to assure you of our. close co-opera-tion.”

From 1.C.1. Metals, Ltd., Birmingham: “We shall be pleased to affix these labels as requested, but; as we dispatch large quantities of goods to this market it will be necessary for us to have a larger supply of the small labels.- We shall be obliged if you v/ill send us these at your early con-

venience.”

From John Fletcher & Dixons, Ltd., Carnarvon: “We have attached the labels sent us to the outside of the cases as requested. We have also fixed the large labels at the entrance to each of our works.”

From John Moncrieff, Ltd., Perth: “The labels have come to hand and will be used for the outside of the packages on the order in hand. Any further orders you may favour us with will have the packages treated in this way. We quite appreciate that the use of these labels will be to our mutual advantage, and we have already displayed a few in prominent places in our factory.”

From Guest, Keen, and Nettlefolds, Ltd., Newport, Mon.: “We shall be pleased indeed to carry out your wishes by attaching the labels you have sent us to the outsides of the packages before they are despatched. It will also give us great pleasure to make use of similar labels on every possible occasion, and to display the larger size in our factory.”