Page 5 Advertisements Column 3

Northern Advocate, 10 August 1934, Page 5

A STING IN HIS TAIL Watch Old Man Winter closely. lie isn’t finished yet, and may deal yon out a cold any minute. Be careful. As a precaution, as a remedy and as an aid for recovery, Baxter’s Lung Preserver stands alone. Take “Baxter’s” and “Baxter’s” will take care of you. Three popular sizes—1/6, 2/6 anti 4/6 —at all' chemists and stores throughout New Zealand. ’ 4

I.' i - ■' J iiiii I . i ATLANTIC UNION OIL CO. LTD. .INCORPORATED IN N.S.W. K. 5.30 MOTOR WITH AIIA NIIC EIHYI Soar up the hills on top without ever a knock! Drive through traffic with smooth, instantaneous pick-up! Increase your power and mileage! In other words, drive with the modern mc>tor spirit, Atlantic Ethyl. This is a highly refined spirit of peerless quality, with which has been blended the maximum quantity of genuine Ethyl fluid for anti-knock perfection, Both Atlantic Ethyl and Atlantic Petrol are available at the red cream and blue pumps. ATLANTIC K m ATLANTIC : ; ' v ■ it n -: 4 NEARLY EVERYONE WHO READS—READS A NEWSPAPER >S /a I' Every Day WHATEVER your walk of ” life, whatever your income, whatever your tastes, there is one thin<j you have, in common with almost every man and woman in the civilised woudAnd that is the reading of newspapers. In fact, the only daily reading done by Millions of people is confined entirely to newspapers, An advertisement in a newspaper reaches thousands of people , of all grades of society oa any given day. People must read their Newspapers The multitude of things in which pedple are interested today makes _a newspaper a necessity. Who won the Sanders Gup? What cricket or football Scores? What is hhpbehing at Trentham or Riccarton? What did the Prime Minister or the Leader of the Opposition have to say yesterday? Eager interests make a newspaper a necessity. What is Happening? What Is the text of the latest note on War Ddbts? The result of the elections abroad? The full story of that stirring attempt on the record by Sir Malcolm Campbell, or “Amy” or the R.A.F.? People you know are becoming engaged, or getw ting married, or having babies. When you want a complete and accurate record of any event, local, national, or international, it is there In your newspaper. " Read by AM Classes The millionaire has ,311 the world's great store of literature at his disposal; beautifully printed and elaborately illustrated magazines are his if he wants them. He may buy them, he may read some of them. Bat there id no “may” about his doily newspaper. He reads it -—every day. And whilst ha absorbs information about stocks and shares about international and local politics, and other things in which he takes an interest, he absorbs the messages of the advertisers. The clerk with a small salary, who cannot afford to buy book* or magazines, cannot do without his dally newspaper. Hvtoio, reads the news—and the advertisements. And the ipillionaire and the clerk, the doctor and the salesman, the plumber and the grocer all read newspapers. Also they and ‘their families must buy clothing and food and a hundred and one articles .0* frequent necessity. Their choice is made of products advertises” in their daily newspaper. “So far as. I am concerned, no other advertising medium than the newspapers need exist.” V N —Sir Charles Higham ‘lift IlMiiifcii'iil wlidui tints „ > 7 A i Ff 'W