FAITH IN 1933
‘ ‘ When management backs up its confidence with real money in advertising investments,” .Joseph M. Kraus, advertising manager of A. Stein and Com-' pany, writes “Printers’ Ink,” “it’s an. important index to its thinking.” As an evidence in Stein’s faith in the business to be had in 1933, the company concluded a three-day sales convention with tin* announcement that it intends to increase Paris garter advertising by at least 50 per cent. “.Business is coining back,” Mr. Kraus told the convention. “But that does not mean that it is coming back to the salesmen or to the companies content to sit with clasped hands in fond expectancy of its return. It is coining back to those who will do a man-sized job to bring it back, “It means concrete courage on the part of the management, expressed in terms of business-building investments, aimed to help our dealers and distributors as well as to benefit ourselves. Such a programme obviously includes the employment of adequate judicious advertising.’ ’
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Northern Advocate, 17 April 1933, Page 9
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168FAITH IN 1933 Northern Advocate, 17 April 1933, Page 9
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