THROUGH PERIOD OF GLOOM
EXTERPRTSIXG FIRMS COX TIXUED SUCCESS.
“Because, they made money from advertising in the year 1031, period dT gloom to the unimaginative, enterprising national advertisers propose,” states the “Editor and Publisher, r> “to increase their newspaper appropriations in 1932.
“For instance, consider a group of power refrigerator concerns. s Louis Ruthcnberg, president of the Copeland Products, Inc., told a reporter that- the net earnings of his firm for 1931 v.'cce thirty shillings a share, tripling the 1930 record. Ho thanks advertising and will increase his investment.
“The Jvelvinator Corporation, in 1931 earned £19,000 more than in the preceding year and George TV. Mason, its president, gives credit, to advertising and will do more in the next, 12 months.
“Frigidaivo made a sales gain and will continue, ov increase, its advertising. The Xorge Cbriloratiou, manufacturers of the Collator refrigerator, also increased its sales last year and looks forward to larger advertising. General Electric reports a new high sales record for its refrigerators last, year and in 1932 proposes to ‘hold steadfast to onr original advertising tenets. ’ This company spends about £.100,090 annually in newspapers, and 1932 will be no exception. ’ ’
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https://paperspast.natlib.govt.nz/newspapers/NA19321031.2.83
Bibliographic details
Northern Advocate, 31 October 1932, Page 7
Word Count
192THROUGH PERIOD OF GLOOM Northern Advocate, 31 October 1932, Page 7
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