Page 2 Advertisements Column 3

Northern Advocate, 3 November 1931, Page 2

THE nstitute of Hygiene W W has for NINE years approved of BRITAIN'S GREAT AUTHORITY ON THE SAFEGUARDING OF HEALTH CRAVENA and its famous CORK tip Read this extract from the full report which proves our claims—- “ The cigarettes were found to be well and evenly packed with tobacco, and the cork tips may be regarded as an addition of hygienic value, as they help to eliminate the trouble arising from saturation of the end of the cigarette with moisture from the mouth. The tobacco was noted to give a “ cool ” smoke of a nature which should tend to prevent undue irritation of the muepus membrane.’* D ON’T confuse Craven “A’’ with ordinary Cork-Tipped Cigarettes. The Craven “A” cork tip was put on for a definite reason, as explained below. POINTS EXPLAIN AND EMPHASIZE the truth of Carreras’ Advertising. You will not find all these facts combined in any other cigarette ■These if fcJuKl K DO NOT AFFECT TOUR THROAT v vmo 20 for l'6 PlO for 9 d TOBACCO Proportionate blending of 100% pure matured Virginia tobacco* A MILD Virginia for DELICACY; FULL STRENGTH Virginia for BODY; VERY RICH Virginia for FLAVOUR: And ANOTHER aolely for ! it* BOUQUET. In the blending of these tobacco* Carreras' EXPERIENCE and FORMULAS arc unique. SAND Craven "A" have the only cornicle diist extracting plant of its kind in Great Britain. It is a process exclusive to them. Tobacco grow* in sandy coil, and the fine particle! of sand adhere to the leaver We gel rid of this sand when making Cruen ** A " because this sand would get hot and would comeinfothemouth, thus causing mouth and throat irritatinn. PAPER The tobacco it wrapped in the very highest quality British paper, certified by an eminent analyst to be’made from pure material* free from harmful ingredients or injurious acidity. CORK The Craven “A” Cork Tip is velvet amooth and it made* of PURE NATURAL Cork. Hygienic and Waterproof. It if fixed by an exclusive Carrera* Special Process—lt binds the end of thecigarette firmly and prevents the loose strands of tpbaccpfrom entering the mouth and throat. Craven “A" Cork Tip doe* not Stick to the lips. 1 COOL Our Cork Tip. by being waterproof. absolutely prevents the tobacco from becoming damp and generating heat. Craven "A" smokes cool from the first puff to the last. It does not allow moisture to set up chemical action in the tobacco and so affect the saliva with harmful results. JUICES The Craven “A ” Cork Tip prevent* thy moisture from the mouth from dampening the tobacco. so chat no tobacco juices enter the mouth or throat. Speaker* and singer* smoke ' Craven "A” for this reason alone. STAIN The Craven “A” Cork Tip doe* not allow tobacco stain to come through to the fingers or the lips, an obvious advantage to every smoker. THROAT Ail these point* explain - the reason why the perfect Craven - “A” cork-tipped cigarette doe* not Injure your throat. You can smoke a* many a* you like without any harmful effect* whatever. iMADEm LONDON !by CAR,RERAS LTD. LONDON. 143 Yean’ Reputation for Quality Change oyer to-day to CRAVENA and prove these facts for yourself N.Z, Representatives; Fairbairn, Wright & Company Christchurch, Dunedin, Wellington and Auckland.

Asked at the police court to explain how ho came to give the complainant a black eye and damaged nose, defendant replied: “It was this way, yer wash-up. This ’ere bloke ’e ast me fer a match. Mindgcr, I didn’t know *im from a bar or soap. Then ’o tried to ram it down my neck that there was no nicotine, or ardly any, in Noo Zea* lan’ terbacker. Well, one word led to another, an' I gave ’im what for. Mindgcr, ’o fair ast fer it.’’ “You had no right to assault the man because you differed in opinion,” frowned the bench, “besides, he was absolutely fight. New Zealand tobacco is practically free from nicotine, because it’s toasted, and the toasting makes it quite harmless. Case dismissed. But don’t come here again.” His Worship knew all about it! Toasted tobacco is quite harmless. It has a captivating daVotir and a dejicious aroma, too. There are only four brands manui.ac, hired: Eiverhead Gold, Navy Gut-No. 3, Cavendish and Cut Plug Uo. 10. T.T.b. No. 216