Page 6 Advertisements Column 5

Northern Advocate, 12 May 1915, Page 6

NEWSPAPER ADVERTISING. UNIVERSALLY ACKNOWLEDGED TO BE THE LEADING FORM OF MEDIA. All advertising is good, but some advertising is better than others. Newspaper advertising is the best method of obtaining publicity, because everybody reads a newspaper. No matter what may be the sphere oi' activity in which men and women are engaged, the reading of a newspaper is a fundamental part of their daily education, and we are so constituted in this age that advertising matter appeals to the intelligence with the same force as editorial and news. Newspapers are within easy reach; oilier advertising matter must actually be forced upon the attention. The newspaper to-day requires very little to recommend it as the advertising medium par excellence. Its merits are obvious, and are so thoroughly recognised that the most enterprising merchant considers an outlay on publicity in its columns the first essential to success. He knows full well that the merchandise which he offers to the public has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, and his goods participate in the reputation enjoyed by the paper. Jt has come to be generally understood that high-class newspapers reject announcements which do not properly represent the character ot advertised merchandise. The Executive of the. Newspaper Proprietors' Association of New Zealand has dealt with the question of protecting the honest advertiser and the general newspaper reader as far as possible from deceptive or fraudulent advertising. It realises that advertising must be clean, must be truthful, must be honest. So long as newspapers continue to be read by the great mass of the public, so long will the newspapers continue to be the best mediums for'advertising. A Grand Remedy for Throat and Lung Troubles, Debility and Weakness - — is absolutely free from harmful drugs. It gives immediate relief and its effects are always good and lasting. The ingredients are not kept secret and are Norwegian Cod Liver Oil, Beechwood Creasote and Hypophosphites of Lime and Soda, skilfully emulsified by the addition of Fresh Eggs. f* Unusually Good for Coughs, Colds, Bronchitis, Asthma, Croup, Whooping Coogh, and Incipient Consumption Lane's Emulsion is a wonderful tonic and strengthener, repairs worn tissues, aids assimilation, prevents decline and induces satisfactory digestion. Try Lane's Emulsion now. Your chemist or storekeeper will supply you with a bottle at 2,6 or 4/6. The large bottles are the most economical as they con- , tain more than two of the : smaller ones. • Lane's Emulsion is manufactured by a certificated chemist—E. G. LANE. Oaraaiu, N.Z. 3