Page 2 Advertisements Column 4

Northern Advocate, 8 May 1915, Page 2

_^.-. has b«en approved of by M* U~*93r*. ov * r 2 > oo<) medic*- men' <M JlJOLjvJf m 'Tin the ideal infants food r*^^ 1 ' bailto bonnto ta-blw. "" " Ask your doctor. 21

NOTICE TO ORCHARDISTS. M.k—,l—-I. . p..-..—■■—■i ■■——--.—---.— i— r...—,- .11—.,—-.—ii.....--,,. ,-—,-■— ■■_.—-..—-■.JMI ' ' -llll'i ' I II pu_ —_ —- - -3 Spray the ALPHA way | —It Pays Best! /o^&k. The Orchardist who uses an ALPHA SPRAYER enjoys a distinct savingin / time, labour and materials. His trees |^^^'% ; are healthier and more prolific. His crops yield bigger profits. m^D^-^!J*?S^^l PHA SprayerW ill»/ has no intricate parts to puzzle you or \r-v ' "•*>•.? 'If | get out of order. It cannot be injured I by strong spraying fluid or rendered \ I unworkable by gritty sediment. %. x3r ' S In throe minutes a boy can charge it with liquid and air, and start spraying. Made in handy sizes, but No. sia most suitable for the I average orchard. | Send for Illustrated Booklet, post-free from | Whole-ale Agents, J. W. Wallace & Co., Wellington i k C.H--.B W 3 X St\m m ~, ~ , — - --——«--&(» LOCAL AGENT: K. R. McDONALD, WHANGAREI. t.^oiai-ji»iitf^MißcM(ia»ita»-»ii-mM«aiti-m^ FLOUR MILKERS. SETTLERS It lg to your interest to support tha NORTHERN ROLLER MILLING COMPANY, Auckland, which Is In no way connected with the Southern flour Trusts, and by doing bo you will koep alive on« of the largest Northern Indiißtriea, as the time in not far distant when the Glorious North will i«t adding to its assets th« growing of wheat and oats in large, quantltlets, aud without Free Mills to grind theea articles, It would be of littl© u«« opening up agricultural country. Now the only support we ask Is for you to insist on getting our renowMd CHAMPION MUSCLE-EAISEE IXOUE ani STANDARD OATMEAL AND SOILED ©AM. Packed In all sizes to suit your convenience. Newspaper Advertising. At one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was i-ipe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost ol'/goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest .method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the' goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that — "Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being."