Page 4 Advertisements Column 6

Manawatu Times, Volume 66, Issue 192, 14 August 1941, Page 4

Pipe smoking is said to be increasing in New Zealand. Yet according to “the trade’’ there is no falling-off in the consumption of cigarettes; quite the contrary, in fact, especially now that most cigarette smokers “roll their own.” I Enemies of the weed have long been I hoping and prophesying that smoking will “go out” like snufing. The wish is doubtless father to the thought, but statistics tell another story. Brands of tobacco arc almost as numerous as flies in summer and the race for popularity is fast ami furious. But leading the field is ‘‘toasted,” with its sweet, cool, mellow fragrance—an easy winner! It’s the toasting that does the trick! This process (the manufacturers’ own' it is that eliminates the nicotine and makes this favourite tobacco safe for even the smoker whose pipe or cigarett.o is “always in his mouth.” The live genuine toasted brands, Cut Plug No. 10 ! (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Biverhead Gold and Desert Gold, richly merit the appreciation in which they are held. But look out for imitations!