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Manawatu Times, Volume 65, Issue 237, 7 October 1940, Page 8

The veteran smoker had been expatiating at (he Club on the merits of toasted tobacco, but his pal didn't seem much impressed. * l Honestly,'’ i Iho said, “I can’t see how toasting the leaf can make much difference any- I way!" The veteran laughed. "If you j were to brew a pot of coffee, my dear , chap," he said, "from coffee beans which hadn’t been toasted (or roasted) ' before they were ground, the stuff J wouldn’t be worth drinking.* It’s heat, I skilfully applied, that brings out the beautiful flavour and aroma of the coffee beau and it’s precisely the same with tobacco. When the leaf is toasted (a rather complex process) it yields up its full flavour and fragrance, and what’s more, the nicotine in it is mostly eliminated. Thus it becomes comparatively harmless. And, believe me once you smoke toasted j'ou’ll have no time for any other tobacco. Oh, yes, there are several blends, Cut Plug No. 10 (BuJlsbead), Navy Cut No. 3 (Bulldog), Cavendish, Riverliead Gold and Desert Gold. And to my mind they ’re the pick of the basket. Every tobacconist stocks them."