HOLLYWOOD Beauty SECRETS

Manawatu Times, Volume 63, Issue 154, 2 July 1938, Page 15

HOLLYWOOD Beauty SECRETS

H MAX FACTOR * i Filmdom’» Foremost Moke-up Authority

COIFFURE CORRECTNESS Coiffures should always remain “In character." By this I mean that ingenue features and personalities should not be framed with sophisticated liair styles. Nor should mature and stately types of beauty be surmounted with light and frivolous hairdresses. Such mis-matings more often than not result in an incongruous and unattractive general appearance which offers moro than a hint of freakiness. To make the broadest kind of comparisons the classically simple coiffures which are so attractive and fitting on Frances Farmer would not enhance the dark and exotic beauty of (Paramount studio's European starlet, Blanca Viseher. And vice versa Anita Louise Nor would the ornate hair patterns which are such a complement to the personality of Binnie Barnes offer any advantage to the ingenue beauty of Anita Louise. Nor could Miss Barnes profitably borrow the coiffures which are so much a part of Miss Louise. Such exchanges would be entirely “out of character." This “in character" motif should be observed, not only as it pertains to personality and features, but in its relation to time and place as well. In the accompanying sketch, “A" is a perfect example of a coiffure with simple, gracfeul lines which are eminently suitable for the tailored grooming necessary for the business world. Sketch “B" offers a studiedly careless kind of hair style which is logical and natural for tho daytime appearances of the average Miss in her 'teens. And sketch “C" presents a contrasting example of a formal coiffure for the evening. Individuality I hope that none of my feminine readers will get the impression that I am suggesting these particular coiffures as being suitable for every woman, under the mentioned conditions of time and place. But I do believe that they afford general illustrations of the three major classifications c" hair patterning. These major styles must nearly always be varied to suit the individual. For some, a basically simple style can profitably be a trifle more elaborate. Others cau appear to greater advantage with a simplification of one of the more complicated creations.

Natural Tints To determine tho proper coiffure style, a great deal of individual study and experiment is necessary. Every phase of the matter, from personal features, time, place, on to personality itself, must be considered. But the final result must be “in character." This maintenance of hair “in character" should extend even to its colour. The most attractive hair is always that which is meticulously well-cared for, in its own natural colour. In nearly every instance, any altering of a natural hair tint results in a lessening of attractiveness. Redheads I grant that hero in Hollywood there are various stars whose hair is not a completely natural shade. Janet Gaynor, Joan Crawford, and Myrna Loy come to my mind as a trio who have embellished their hair with reddish highlights. But in Hollywood there is a definite professional reason for this

highlighting. It offer® superior photographic values, and is consequently very logically approved o! by the ladies who star in pictures. Healthy Hair For the average woman, however, such accentuation of hair tints i® not needed. Healthy hair, properly cared for, has an abundance of highlights of its owu. Aud, it is “in character." A woman's own hair colourings is natur ally suitable for her, or otherwise Nature would have provided it in some other shade.. There is nothing more jarring to the average husband or sweetheart than to have his blonde feminine companion suddenly appear as a pronounced blueblack brunette. Or vice versa. The woman who appears after such a hair transformation is definitely not “in character," and the man either consciously or subconscioui'y knows and resents it.