BEAUTY ECRET

Manawatu Times, Volume 62, Issue 258, 30 October 1937, Page 14

BEAUTY ECRET

A NEW MALADY * Make-up monomania” is one of the most irritating and damaging of pres-ent-day ailments. “Make-tip monomania” is the malady suffered by those -women who become so intrigued with the perfection or beauty of one of their personal fca- \ tures that they become careless about all the others. One cannot imagine Helen Vinson becoming so fall of admiration for her own very symmetrical nose that she would neglect the application of the proper shade of eyeshadow. Nor has anyone ever detected Dolores Del Rio becoming so interested in the expressive qualities of her mouth that ' she forgot to powder her nose. And yet, such neglects would be only slight exaggeration of some of those actually encountered every day among women of the business and social worlds. Artistry Suffers One of the most commonly encountered phases of this ailment is that of the woman who becomes so coiffurcconscious that her make-up artistry suffers from neglect. Forever tucking in imaginary loose strands or disarranged waves, or admiring its golden glints whenever a mirror is encountered, these ladies become so self-hyp-notized that they may go about for hours before they notice that their nose may be gleaming almost as brightly as their tresses, or that their fingernail enamel has chipped off in large chunks. Not long ago I lunched with Fred Schuessler, casting director of RKO studios, and our conversation eventually turned to the problems encountered by his office. I was somewhat amazed to learn that this “make-up . monomania” had an annoying habit of making an appearance even among the • ( film players, especially the extras. Threat to Careers. This famous casting director also informed me that in many instances 1

BY MAX FACTOR HOIIYWOOD MAKE UP GENIUS

this personal phobia, directed toward an exceptionally attractive feature, was all that stood in the way of that per- . son *s progressing toward really important picture parts! “Mr Factor,” Schuessler demanded of me, “what’s the use of my finding a girl with exceptionally beautiful and perfectly made-up lips if she spends so much time with them that she neglects to arrange her hair or is careless with her face powder?” I could think of no satisfactory answer to this, except that an effort

should be made to cure such a person of her “make-up monomania.” Intelligence and will power can cure this malady. By constantly reminding one’s self that real beauty and charm never lie in one feature, but in the harmonious relationship of all of them, and making-up with this thought always in mind, a complete relief can be obtained. Undue Stressing. It may be well to remember that there have been picture stars whose careers were brought to an untimely end by the undue stressing of one of their features, rather than their relationship as integral parts going to make up a complete personality. John Rarrymore reached his great-

est professional successes after studio publicity departments stopped featur- . ing his classic profile above his great acting ability. The undue stressing and publicizing of Mae Murray’s really charming “beestung” lips played an important part in that star’s drop from public favour. There are those who are of the opinion that Jimmy Duran to is a most entertaining and clever comedian, but that a tiresome amount of attention has been devoted to the publicizing of his trade-mark “schnozzle. ’ ’

Dietrich’s Legs. And, if you will stop to consider for a moment —there has been a marked decrease in the amount of studio stress on Marlene Dietrich’s truly beautiful legs during the past few years. Miss Dietrich and her producing company both had the fear that this really great actress’ abilities might eventually be submerged behind two beautiful limbs in the public’s mind. So, my advice is to search for a personally applicable lesson in these star-cast examples I have mentioned; carefully consider your own attitude toward your personal grooming, and determine whether you do or do not pay too much attention to one feature of it, to the detriment of all the others.