Stimulating Public Demand

Manawatu Times, Volume 61, Issue 136, 11 June 1936, Page 3

Stimulating Public Demand

LEADING MANUFACTURER'S SUCCESS. Increased sales of Bovril in 1935 over 1934 showed that the policy of consistent advertising warn soundly conceived and carried out, stated Lord Luke of Pnvenham, at the annual general meeting of the company. Quoting from his speech at the International Chamber of Commerce in Paris, Lord Luke said that in a period of financial stringency, especially if there were much unemployment ami a substantial reduction in wages and salaries, it was inevitable that many firms, even those which advertised most strongly and most intelligently, should find their sales suffer to some extent. The Right Way. . “But it has been my experience in the last few years, and I think it will be confirmed by other manufacturers," Lord Luke continued, ‘‘that where advertising is employed to stimulate public demand, the channels of distribution remain freer and more open,’ so that w'hen confidence and prosperity return, the manufacturer who has advertised iu the right way finds that he is in a position to take quick advantage and move forward to even greater success." This was the policy his company had adopted throughout the depression, and the increased sales confirmed the wisdom of their action. Taking into account the fact that in 1934 a sum was drawn from reserve to profit aud loss account, the profits for 1935 show un improvement of over £IOO,OOO. —Christchurch Press.