BEAUTY SECRETS

Manawatu Times, Volume 61, Issue 9, 11 January 1936, Page 10

BEAUTY SECRETS

BY MAX FACTOR HOLLYWOOD MAKE UP GENIUS

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KEEPING STEP WITH MAKE-TIP.

Streamline trains streak across continents . . . giant clipper ships soar over vast unconqudred expanses of ocean ... the world progresses No one was able to accurately predict the amazing changes in tho scientific world of the past five years. No one can definitely state what changes may be expected in the next five years. In science to-day we accept those things wo scoffed at yesterday. And it’s the same story in the field of beauty and make-up.

Years ago society almost shrieked in horror when the use of musts and lipstick started to take horn, auu now it seems that the woman who uses no make-up stands out in a manner which is not usually flattering. Progress in the make-up field has been almost as startlingly rapid as the gigantic strides achieved by science. In the great laboratory of the cinema, make-up technique and materials were subjected to the .merciless rigors, of the caustic Kleig lights and critical camera lens. Progress was inevitable. AVe’vo come a long way since those days of flaming cheeks and scarlet mouths. Each ' successive step has brought us closer to Nature. To-day’s woman of beauty and refinement uses make-up in a far different manner and with far different_ results than her over-enthusiastic feminine pie decessors. . The. finished result is charming and natural. She has emphasised her features ever so slightly by using just tho right shade of beauty aids . . . Shades which actually equal her own complexion tones. The modern miss has another prime advantage. The past few years have brought new discoveries to lend added allure to her charms.

Let ’s just take a peek at some of the more fundamental and reasonably recent additions to the world of beauty. Perhaps tho most important innovation since the days of “powder, rougo and lipstick,” is powder foundation. Hollywood’s glamorous ladies of the screen have come to rely on it as an unequalled aid in concealing any minor blemishes such as freckles, moles and

other “off-colour” spots,

It provides

an even, adherent base for a perfect make-up. Tinting powder foundation in

natural complexion pigment is a fairly recent development. Thus it acts as a natural colour background.

One beauty aid had to fight a difficult struggle for recognition. It was a long time before society was willing to accept eyeshadow into the fold. Now women everywhere realise its valuo in creating new loveliness for tho eyes. Intelligent application has paved the way..

Make-up blender —or liquid powder came into prominence when the scope of beauty was broadened. When tho arms, neck and throat came to be considered as part of the beauty picture, they began to receive more care and attention. The use of make-up blender in a shade to harmonise with facial make-up has done much to give an appearance of polish and chic to many women. And so it is, on down the line. Face powder brushes, eyelash make-up, melting cleansing cream, all have joined the crusading army in search of beauty.