Try Butter Rather Than Ghee
MINISTER LEARNS SOMETHING OF INDIAN TASTES.
The opinion that New Zealand, rather than attempt to supply the Indian market with ghee, should concentrate on establishing a demand for butter, was expressed to the Minister of Scientific and Industrial Research, Hon. D. G. Sullivan, by Professor W. Eiddet, when the former visited the Dairy Research Institute yesterday. Tho Minister was shown samples of buffalo ghee which had a whitish appearance and it was explained to him that one of the difficulties was to get the yellow colour out of New Zealand butter-fat without it going tallowy. The Minister asked if New Zealand ghee had been sent to India and it was stated in reply that shipments had been despatched, and while some parts of India liked it, others did not but did not say for what reason. Mr. Sullivan asked what the attitude of the individual buyers was, Professor Eiddet replying that it varied in the different provinces. So far there had been no opportunity to send New Zealand ghee to individuals; only to the merchants. Some had been sent to the Government of India and tho only request that came back was one asking how it was made. There was difficulty in New Zealand determining just what. India wanted.
The Minister admitted that it,would be impossible to create a market till the Dominion made an article suitable to the Indian consumer.
Professor Biddet also directed attention to the low cost of Indian ghee and said New Zealand could not compete as far as price was concerned. Further than that, the Indian Government was trying to foster the country’s own dairying. India also exported from 1000 to 1500 tons of ghee to the other Eastern markets per annum and that might be regarded as the consumption of the product in the other countries where it was used. Again the substance was very highly adulterated there was no such thing as pure ghee. His opinion was that there was more chance of selling India butter.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/MT19360108.2.62
Bibliographic details
Manawatu Times, Volume 61, Issue 6, 8 January 1936, Page 8
Word Count
338Try Butter Rather Than Ghee Manawatu Times, Volume 61, Issue 6, 8 January 1936, Page 8
Using This Item
Stuff Ltd is the copyright owner for the Manawatu Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in