Sales Depend On Advertising
Ralph Starr Butler, vice-president of the General Foods Corporation of America, in the course of an article on trading during periods of business depression, says:— “There is no way in which we can tell accurately the relative effectiveness of our advertising in 1930 as compared with its effectiveness in other years. We only know that in this business our sales depend very laTgely on our advertising, and we can safely assume that it was beneficial in producing a satisfactory profit showing in 1930, as it has in the past.”
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Bibliographic details
Manawatu Times, Volume LIV, Issue 6633, 21 August 1931, Page 2
Word Count
93Sales Depend On Advertising Manawatu Times, Volume LIV, Issue 6633, 21 August 1931, Page 2
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