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Manawatu Times, Volume LIV, Issue 6629, 17 August 1931, Page 7

Tho “yard of clay,” otherwise tho long “churchwarden,” has gone (or is going) out. Quite time too. The clay, until thoroughly seasoned, (and that takes time) is a hot smoker. Catches the roof of the mouth, and also the tongue. It's the same with most of the imported tobaccos. They smoke hot, no matter what the pipo is made of. Why ? Because they contain so much nicotine. Yet our New Zealand tobaccos contain hardly any. That’s simply because they are toasted. The toasting rids them of the poisonous nicotine and renders them so cool, sweet and fragrant, that they appeal to all smokers. You can’t go on smoking the imported goods for any length of time without risking your health. Heart or nerves aro almost certain to suffer. But toasted New Zealand you can indulge in with absoluto safety. And it’s a positive fact that these beautiful tobaccos “spoil” you for all others! But there are only four brands, remember Biverhead Gold, Navy Cut No. 3, Cavendish and Cut Plug No. 10 They differ in strength —not in quality.