Page 7 Advertisements Column 5

Manawatu Times, Volume LXXVIII, Issue 12800, 25 May 1914, Page 7

A Morning Paper's Scope. The following rough sketch of the railway system of which Paimerston is a centre shows at a glance the extent of the area covered by each morning's issue of the Manawatu Daily Times. The papers being despatched from Palmerston by the early goods trains reach the centres specified earlier than any other newspapers can possibly reach them, and in addition to this various coaching services convey them to localities on both sides of the railway line. In the present stage of newspaper development in this country the morning newspaper necessarily has a much more extended circulation than the evening issues, because there is less close competition among the morning journals. Every centre has its evening newspaper, the circulation of which is practically limited to its town boundaries, for outside these it comes into competition wdth others, which necessarily have their own local support. The morning papers, however, are published 80 to 100 miles apart from each other, and the respective circulation depends largely on which can first reach any particular locality. The Manawatu Daily Times, which is the oldest established newspaper between Marton and Wellington, is published in one of the most important railway centres of the Dominion, and its only competitors are published in Napier, Masterton, Wanganui and Wellington. A very large area of country, therefore, forms its special field, which fact will no doubt be noted by advertisers. - - . k \... cmuNcoi fitßsai fTIJRAXCAREBE TAIHAfi Mangawckaj OWNCAiTi Huntebvill^* j cHMBom Pore w*' f K'Msolton O AF,TI PORE Marto huso y J S4KBC» QbrtMHmt PALMEftSm^ BURN / i^TAKI' fOODVILLE A-KtRtHU fUVM ' Manakau The despatcli of each morning's issue of the Manawatu Daily Times by the early goods trains enables all the district sketched in the above to U reached at the earliest possible hour, and the mail services also enable posted papers to reach subscribers before any earlier news is procurable.