Page 5 Advertisements Column 5

Manawatu Standard, Volume LX, Issue 238, 5 September 1940, Page 5

Holly'woods 9 citoac© ' LUX TOILET SOAP .. it’ ’ss ionfjer-lasffinfji I and foremost in economy a« well as in luxury. Try Lux Toilet Soap and see what a lavish, creamy lather it gives . . . and how it outlasts other soaps of its size. This fragrant soap is used by 9 out of 10 of Hollywood’s loveliest stars. You 11 soon find that as your regular bathroom soap, it 0 the best value your money can buy. m: •%> l; *u $53 11 ' » I LOVE MY DAILY LUX TOILET SOAP BATH ... I CREAM ITS RICH LATHER ALL OVER MY BACK, ARMS AND SHOULDERS ... IT i MAKES THEM FEEL SO GLORIOUSLY SOFT. < says A kl/tadl y AN R.K.O. RADIO STAR IN "IRENE'' WSm {- . SSBfSiSx , ' ITS LOVELY THAT GIRLS LIKE ME CAN AFFORD THE SAME BEAUTY BATH AS ANNA NEAGLE...YOU COULDN'T HAVE ANYTHING MORE f, LUXURIOUS THAN LUX TOILET SOAP j W''to m ill 4.347.17 NZ Lux Toilet Soap is Supercreamcd... gives a luxury latlier A LEVER PRODUCT —MADE IN NEW ZEALAND

(f\ * 1 VITAMIN POOR When vitamins were first discovered their presence or absence in various foods was not fully understood. To-day a great deal is known about vitamins. It is even possible to set out the correct scientific formula for a number of vitamins. To the layman it is sufficient to state that vitamins are food elements essential to life in small quantities, and obtainable in natural food only in small quantities. Vitamins differ from , minerals in that minerals are chemical elements, while vitamins are compounds. Vitamins can easily be lost in the handling, storing, and processing of foods that originally contained them. That is why many troubles to-day can be traced to modern eating habits. Medical authorities have gone so far as to state that the majority of common illnesses are due either directly or indirectly to vitamin deficiencies. VI-MAX helps overcome vitamin deficiency because of its Wheat Germ content. Wheat Germ is a source of Vitamins A, 81, B2 and E. VI-MAX combines its advantages as a vitamin-plus cereal food with extreme attractiveness in appearance and flavour, whether served in the form of porridge or used in cooking. It would be difficult to imagine a more delightful breakfast dish than a plate of hot, steaming VI-MAX served with milk and brown sugar. , VI-MAX Is sold by all stores in New Zealand in 3lb cartons 1/8, and 71b bags 2/10. (Freight towns slightly extra.) 3? Minins W 6. ▼ 1 ■