ENGLISH DRESS DESIGNS.

Manawatu Standard, Volume LX, Issue 211, 5 August 1940, Page 11

ENGLISH DRESS DESIGNS.

BID IN UNITED STATES. LONDON, July 20. Making a gigantic drive to capture American markets tor England, famous London dress designers will be showing next week special autumn collections of “glamour clothes” designed ior American women.. Norman Hartnell, AVorth, ARctor Steibel, Digby Morton, and Lachasse, five of the . principal houses, are working together. Materials used will be those available at present, hut it is lioped that if the American demand for British clothes is large enough, the luxury dress industry will bo subsidised by the Government. . , Mr Hartnell, the Queen’s designer, said; “Keeping our export trade and assuming the leadership in world fashion, now that France’s luxury trades are suspended, is as important a part of national service as munitions. London dross designers have long rivalled Paris. Now it is the duty of England to retain the leadership. Every model sold in America builds up credits for aeroplanes.” Tho Internationa] AVohl Secretariat is sending a collection of woollen dresses from London to Now A’ork to keep wool before the American public. [Hartnell, Molyneux, AVorth, and other important designers are each sending six models.