Page 7 Advertisements Column 2

Manawatu Standard, Volume LVII, Issue 200, 24 July 1937, Page 7

ir;v ft- A--; : .;V '" •: ’fi'f-br.' *-j ♦ G 3 p•> s»i\y ♦ n^iteh. ; e* S-v* £ \ v ;v.^ i* 1 » 4 I 4 se 1 lays the cards on the table FACE UP! 5% * L* Iff ULTIMATE Radios are made in New Zealand by fully qualified designing engineers and technical staff, using the finest equipment and materials that money can buy. ULTIMATE RADIO IS BUILT SPECIALLY TO SUIT NEW ZEALAND CONDITIONS. K t t * You don’t judge a book by its cover—it’s what’s between the covers, that counts, and it’s the same with ULTIMATE Radio. It is the parts you cannot see—the perfection of the chassis construction that explains ULTIMATE’S flawless performance and all - round superiority. Every ULTIMATE part is thoroughly tested to conform to the highest standard of efficiency, allowing a safety margin in performance that is unexcelled. RADIO LTD. cordially invites you to examine the construction of any ULTIMATE set and see for yourself why ULTIMATE is such a remarkable Radio. Then match ULTIMATE against any other set —imported or not —that’s the easiest and most convincing way to prove for yourself that the only radio for YOUR home is ULTIMATE—the radio that has won Nine champion of Champion Awards for world-wide reception against the whole field of English, American and Australian sets. The finest engineered and most expensive Motor Cars have no fancy Gadgets their construction neither has ULTIMATE Radio. Gadgets only clutter up efficiency, whether in Motor Cars or Radios. Every ULTIMATE part is scientifically harmonised and so marvellously balanced that every type jf programme is received with absolute fidelity. Ultimate Radios are as trouble-free as Radios can be made. m m Z m ■ m in 4 m it 4 4 4 4 m * # IS NOT MASS PRODUCTION RADIO! BUILT AND T k □ ULTIMATE Radio gives the best in . tone, the best in cabinet design, and the \d) best in all round radio performance. REMEMBER THAT ULTIMATE IS INDIVIDUALLY THE HOME OF MUSIC,” PALMERSTON NORTH, AND DANNEVIRKE. SOLE DISTRIBUTORS, Agents, Robson’s, Feilding.. N. B. Henderson, Levin.