ADVERTISING
Sir Herbert Morgan, in an address to the Incorporated Secretaries’ Association at Cambridge, England, said that he was anxious to see that oldfashioned principles were never lost sight of m modern methods. Oldfashioned principles were simply those of honesty, integrity, energy and enterprise, and reliability and punctuality. “Outstanding among modern methods,’’ Sir Herbert proceeded, “is the use of advertising. It has a _ greater effect on the development of industry than any other, but the old-fashioned principles of honesty and integrity must prevail in advertising. Economy of production is an old-fashioned principle, and advertising to increase production is a great element in preserving that principle. British trade has been built up on quality and value, and only those advertisers who give these will survive. The British merchant’s promise is a binding pledge, and an advertiser’s promise must be the same.”
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https://paperspast.natlib.govt.nz/newspapers/MS19341102.2.144
Bibliographic details
Manawatu Standard, Volume LIV, Issue 288, 2 November 1934, Page 14
Word Count
140ADVERTISING Manawatu Standard, Volume LIV, Issue 288, 2 November 1934, Page 14
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