Page 9 Advertisements Column 2

Manawatu Standard, Volume LIV, Issue 280, 24 October 1934, Page 9

GOOD ADVERTISING. Every progressive business house recognises that it is not the amount spent on advertising which is most important, but the medium employed in that connection. To-day there are so many different forms of publicity that, to some, the choice may appear bewildering. There is not, however, the slightest doubt that the columns of a National newspaper offer the strongest appeal “The Manawatu Evening Standard”, with a Dominion reputation for efficiency in production, is read with a degree of confidence not accorded to less influential journals. That is why its advertisement columns produce such successful results. Its advertising columns are suitable for any kind or business, and for the largest to the smallest store.

Fresh from flic last overseas ship comes another selection of uncrushable floral crepes. These follow the new multi-colour printing as well as tw'o-tone effects. Shades are both dark and light grounds, as well as being creaseless they are guaranteed colour. 36 inch 2s lid, 3s 6d and 4s 6d yard.—Collinson and Cunninghame, Ltd. — Advt.

EMUISIO cod Lrm tj The best strengthmaker For a quick return to health and strength after an illness, you cannot better SCOTT’S Emulsion. It supplies essential nourishment in a readily digestible form. It rebuilds wasted tissues, restores lost energy and renews resistance to infection. It guards the lungs. For young and old, the invalid and the convalescent, insist on genuine SCOTT’S Emulsion For health and strength • *•* 1'" DISTINCTIVE SHOES IN THE NEW SPRING SHADES. NOW SHOWING AT OLIVER’S Some extremely fine models have just come to hand, portraying the newest tendencies and presenting the utmost in quality, exclusiveness and value. Please inspect. Super Grade White Calf and Navy Blue KID COURT SHOES, smartly punched vamps and quarters, full breasted Spanish heels. An exclusive shoe. Price 29/6 Extremely Smart White SUEDE COURT SHOE, very daintily stitched vamps, long too last, full breasted Spanish heels. Price yg. Stylish White Calf Gusset COURT SHOE, a neat punched tab ornaments the gusset; made on a perfect fitting last. Full breasted Cuban heels. Price /g Very Smart White Calf Two-hole TIE SHOE, dainty vamp stitching and punching, short round too last, high full breasted Spanish heels. Price 17/6 A BIG SELECTION OF OTHER STYLES TO BE SEEN IN OUR WINDOWS. 7j 1, r. 'J SHOE STOW?