Page 5 Advertisements Column 3

Manawatu Standard, Volume LIV, Issue 170, 19 June 1934, Page 5

INDISPENSABLE 10 WOMEN! Both in periodic indisposition, and in tho little ills of middle-age, women find J.D.K.Z. Gin their faithful friend. J.D.K.Z. is distilled with Italian Juniper, and no other gin has the same medicinal properties. Get genuine J.D.K.Z. Gin—look for the White Heart label. In flasks, pints and economical Quart bottles.- —Advt.

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LET THE NEWSPAPERS HELP YOU SELL "V Give her her due She’s a very important per- t son is the Housewife, and no business can succeed without her goodwill. She holds the key to the Home Purse, does 85 per cent, of the •'actual buying, and probably 75 per cent, of the choosing as well. And the best method of appealing to her? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the advertisements. 1 She entertains, too, and over the afternoon tea she chats, and talk turns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is influenced by her. m m She knows from experience that, to be consistently advertised, a product must be good. Tell her about your goods through the columns of the daily papers. She’s your greatest market —and your most powerful. LET THE NEWSPAPERS HELP YOU TO SELL