Efficacy of Advertising.

Manawatu Standard, Volume IV, Issue 108, 2 April 1884, Page 3

Efficacy of Advertising.

. . r#' ... .- i' : « Nobody vead*-advertisemepts " is aj common,- dry ■witb.i .people -of" old-; fashioned idens who are determined not .-to; understand the signs of the times. Such people might (remarks the AuckStar) be struck, with the following plain facts concerning two- fimall *' Wanted" i advertisements; inserted indiscriminately m our columns the, ofl^JrJ«luy.;,iT wo young men' advertised! their desire to jointly rent a bedroom, and faave found no fewer than fortyone heads of "respectable families " wilHng to afford 'the desired accorntnoidation. In" another case, a "Father" advertised for a home for two young children, and, m response, forty-three people have written, offering to underlake th& responsibility, and' staling terms and full particulars. While this proves that newspaper advertisements are carefully perused, it also offers. the •onsoling reflection that lodgings m tbd city are not hard to obtain, and that a * comfortable, liome" for motherless children can be found without having recotnse to the wholesale * baby-farming" people, wit^ their 4ft\iel tender mercies,