Page 4 Advertisements Column 1

Manawatu Herald, Volume LIV, Issue 4420, 17 November 1934, Page 4

SAY IT SIMPLY ) With the growth of a truer understanding of artistic principles through a system of universal education, we find an ever-growing appreciation' of the: basic: rule: that “Simplicity: is the Keynote-of:Art.” Our arts and crafts are more thoroughly, dominated by this principle than is suspected by the unobservant;. Our buildings, our furniture, and other intimate things of life, as well ar the finer arts,, are now: bereft of the intricate ornamentations which spell a cumbrous labouring: after effect- And we unconsciously absorb and apply this principle: in our daily discernments. With your Printed Message; also*, say it simply AND YOU SAY IT WELL. Simplicity means readability, and that in turn is the first principle in “putting the message over.’ r ßut to get the desired result, craftsmanship must be wedded to the art. Your message must be well printed. The type must be appropriately* selected; the material chosen with discernment. Entrust your printing to us. The Manawatu Herald COY LTD. PRINTING, BOOKBINDING, OFFICE SUPPLIES. STATIONERY, BALLROOM NOVELTIES. PHONE No. !. * • P O- BOX 14 FQXTON:

Wm. R. KELLS, , ,J. J. KELLS ’Phone 7330 --»•* >TLv>-«Lc * WnC KELLS& SON, Ltd. FUNERAL DIRECTORS. I 359 MAIN- STREET, PALMERSTON NORTH. f Telephone 5180 Day or Night. ' FUNERALS CONDUCTED ANYWHERE; CREATIONS ARRANGED. COMPLETE MODERN PLANT.

m Parties DANCES, SPORTS MEETINGS, LODGE CONFER- •' ENCES, SURPRISE PARTIES, AND OTHER GATHERINGS ARE ALL THE MORE ENJOY.J ABLE WHEN TRAVELLING WITH THE CROWD. ARRANGE YOUR TRANSPORT BY MADGE MOTOR SERVICE PARTICULARS FROM DRIVERS OR HEAD OFFICE, 4GA RANGITIKEI STREET, PALMERSTON NORTH LOCAL DEPOT: STANDARD SERVICE STATIQJT

For Sale FIRE WOOD (Dry Mixed Beach Wood). £2 a Load. In Foot Lengths. Delivered. METAL. For good concrete or road metal; in any quantities. APPLY'— w. J A Y. / ; MANAWATIP HEADS; Orders' left with Mr H. HCrt, ’Phone No. 995, promptly attended to.