Page 6 Advertisements Column 5

Marlborough Express, Volume L, Issue 1, 3 January 1916, Page 6

A PARABLE ■—+. -■'•■'• The . following is fram^the -Mail Order Journal of Chicago:— -,„> ■'•F. Irving. Fletcher, at a sphinx Club tlinnor in New York, tpl§ : » thrilling advertising story, '~>■-},, "'I once made'? bet ■with';h.'. dry. goods dealer,' said Mr Fletcher^'that he couldn't spend in a year on. advertising' all he made in thyt year.. The man took me up and sailed in. "'B.i* he lost his bet. Though his advertising bills grew bigger and bigger, he lost. For the Tmore he advertised, the more he sold, and in the end, after .starting eight branch stores, he gave in and paid me my money.' / . "Mr Fletcher paused, then added, impressively: '' ' Any dealer, dry goods or otherwise, vvho desn't beiic-;ve this story, need only to try it himself to be convinced.' "

; BUTT'S I BLENHEIM-WARD-KAIKOURA j EAST COAST MAIN TRUNK I :■ PASSENGER LINE. rpHROUOH Booking Blenheim and J,. Ward to Parnassus mih Kaikoura Motor Co., Ltd., and vice rerga. , Car, or Cars leave Blenheim, Ward,-or - Kaikpura, weather and other circumstances permitting, as under:—-'•'■ ; - j TIME-TABLE. : \ A Car leaves Blenheim, Mondays at : 7 a.m,, arriving Kaikoura about nqj>n. This car gives a two-day trip to Chxwfe- . church. Leaves Ward Wedij.esdayjr and Fridays at 9 a.m.; arriving Kaikoura about noon. v -'."■,' ■■.-"' A leaves Kaikoura Tuesdays, Thursdays, and Saturdays at 91 a^m., arriving Ward about noon. Thursday's car catches through train Ifor Picton and steamer to Wellington. Sat.urd«av'h car goes thr<me;h to Bleu- , heim, catches train for Picton and 11 steamer to Wellington. Special cars, arranged. Parcels at ! reasonable rate 9. < Booking Offices: Cook fond £on»t ; throughout New Zealand; P, H. , Talbot, Sheep-farmers' Agent, Gbristchurch; E. Parker, Central Garage. : Blenheim. , , - '■ [' FARES: Blenheim to Ward: Single 10s, return 17b 6d. Ward to Kaikoura: Single 255, return---455. ■ • Knikoura to Paruassus: Single -29b, ■ return 355. Through booking, Blenheim to Parj nassus: sns single, 90s return;. i Ward to Parnassus, 45s single. 80ah ■j return. Letters and telegrams promptly afc- ! tended to. i THOS J. BUTT Proprietor, ! ■ Ward and Ktubourit. ! BLIiNHEIM-HAVJSLUCR DAlh\ \ MOTOR SERVICE. 1 • L©ay«» P. 0., Blenheim, 9 *.ir. I . (waits for train if required) ■ I J I/eav*w Have Jock, 2 p.m -^ > W GATE takes this oppor%"«'t« 4. of thanking the people Marihorough and travelling poM eeuerally for the liberal sapport givr bim during the past two.years on tf. * ma x *nd hopes by carefulness, »tteu-t-ion, tend mriUty to warrant • «o» tinnanoe of same. PARCELS AS USUAL. Booking Offices.—Blenheim: 'Phon* SOi or WintringhAm *»d Mitclwll 1. Karaare- . Ha-rwlook: Manonie HntWi BLENHEIM - WAIRAU VAL.LEY ROYAL MAIL MOTOR SERVICE. Leaves Wantwood: B«t.m. Tuesdays,, Thursdays, and Saturdays. ■Leaves Wairau Valley: 9 a.m. Mondays, Tuesdays, Thursdays, Fridays, and Saturdays. Leaves Blenheim: 3 p.m. Mondays, Tuesdays, Thursdays, Fridays, and Saturdays. No car on Wednesdays. Parcels and Fares at reasonable rates. NICHOLLS & SMITH, Proprietor* east Coast Royal Mail Motor Service WARIXKAIKOURA— A. T, Clemett. Running UMxmnection"with'Laugeeon• ■> -■■ and Co; «o Parnassus. t , TTIHE eetftblishment of » raillwa* .1. motor service is oompkte^jaadr motor-cars wilZ run between > Wardi and Kaikoura in conjunction with Parnassus cars as nnder:— Leeve Ward: Mondag, Wedn**day, and Friday, at 9 a.m.; arriv* Kaikoura, 1.90 p.m. same dap. Leave Kaikoura: Tuesday, Thursday, and Saturday, at 9 a.m.; arrival - Ward, 2 p.m. same day. Thursday's oar from Kaikoaea. connects with Wellington boat at Pictou. Fares: Ward-Kaikoura, single 20s return 455; Kaikoura-Parnawa^, . single 2Q> return 355. Through Bookings: 45s singlet and . 80s return. Boobuag O^oes: Wintrin^juun and Mjtoheli, Blenheim, and AeeoßßMda* tn>n House, Ward. I JMSTANCE. 105 MILES. Puhaka Wood and Octal Company, Ltd. HIGH STREET. BLENHEIM THE undersigned are prepared to , deliver Wood and Coal to all parts of the district. Birch, Tawa, Manuka, and Matai. in ary lengths to suit purehafwr*. from 5e worth upwards. - B^-horse waggon load from 26b per nord delivered. COAL OF, ALL DESCRIPTIONS IN STOCK. Black Birch Piles and Posts, Brows' Birch Posts, and Totara Piles on hsnd. Price* tight. Cash with order. OTLMORE. HERD A CO. TAWK>tJtnrj«»> Oht 21 f> • Night an NEWSPAPERS ARE THE BEST 7 MEDIA. Mr Harold McNeil, one of ih* . most prominent business men in Boston, U.S,A., says:— - l-_, "The best medium for advertising " »s the newspaper. "The importance of advertising oaunot be over-estimated. The only way to raako 3 big successful businessis to ndvertiso systematically. ' . "I hardly need assert that the merchandise should back up the 1 advertising. To be a successful [ advertiser, you must bo a believer in your product. "The puhlic must bo told the truth. If the public is deceived in the quality of the goods, then it loses confidence . 1 j and it is not long before the business - ' is on the downward path. "Fraudulent advertising- n> probably . the woTst cur so i» the advertising: A business/ M