Page 3 Advertisements Column 4

Marlborough Express, Volume XLVIII, Issue 14, 17 January 1914, Page 3

1 4"% i a =!^^S^ RHaxwell Announcement: ■g»HIS AD. IS DIRECT TO BUYERS. It talks about the product of ■ a 37,000,000 dollar concern. Already over 4jooo dealers have signed contracts for 1914, ALeady an output of 500' cars per day cannot keep pace with the incoming orders. This constitutes a record for a car of MAXWELL quality. Mr E. M. FLANDERS, whose name or initials have been attached to the recognised best American cars for the past decade, is at the head of the Maxwell Corporation, and his lieutenants include six other men who have become famous as designers and organisers in the huge American Motor industry. We have received the following confidential circular from the Maxwell Corporation, which we will .take, the liberty of telling you, as it will give you a very decided idea of what the Maxwell Car. is. They say:— "It is child's play to design a 5,000 dollar car. Do you know that there is only one maker in the world who has ever been able to make a good cheap car ? No, we're not advertising the other fellow—we are jnst telling the truth. We did not start out to make that kind of a car. You have told us—thousands of dealers have told us—that there were many thousands of people who were willing to pay a little more for a car that was a lot better. A real Automobile, in which the people in the tonneaa did not have to rest their chin on their knefn One that a-six-foot man could drive himself without having to make a chauffeur of his ionr-foot-ti ht son. It's funny, but it seem% as if more big men buyjmbre lowpriced cars than any other price; so we figured that the seats had to be standard size to fit the buyer. On top of thab it had to hare power plus— because you know a car like this is criticised more rigidly than a 5,000 dollar car. To the buyer of a 5,000 dollar car the deal is an incident in the day's work. To the man who buys a car like tho Maxwell "26 " at £250, it is a mighty important matter. He not only must consider first cost, but to a still greater extent must he consider maintenance cost afterwards. 'Design for that quality as the first consideration/ said President FJanders to his engineers. Such a car must be light, and it must be strong. It must withstand anything it runs up against.' Consequently it must be made of the best materials the science of metallurgy knows how to put into it. And, finally, it has to have style and finish, the body being designed by BRUCE OTTi" This is the type of car we have waited for, as we knew it must come, i.e., a car with plenty of power, designed right up to date, and the price within the means of everybody. . , ....... We, with a number of other dealers, got in early for this Maxwell agency, and after a fight managed to keep the big man out who usually takes a big commission for being called chief distributing agent. Our buyers will get this dividend instead. . ~ We have a number of Maxwell Gars arriving, but you must ORDER EARLY if you intend to have one of these Maxwell Oars. Photos, Plans and Specifications can now be seen at our Garage. Wintringham & Mitchell, THE QUALITY MOTOR FIRM.

UNCONDITIONAL ifrJKirU Sf yf> ■^H Arc Esisily Defeated fig

•psonpoad gal write* K^P^H 9«<>H oqx \£r^~ss9|jaastw^H JtfP^^ *g<° 10qs-9 aowd NflO XOH@ la/& The result of the investigation by England's great medical journal, "The Lancet," '•■ m^a proved that fine \ea like AMBER TIPS at 2/- per ib. is almost/as tliieap as » inferior teas at 1/6., because it gives more cups to the lb. and means better'health.72 » Job Printing—any style or color— I Job Prinling—any gt.yle or ©olor-^ t "Express" Printing Works. I at "Express" Printing Work*.