TO THE lAN WHO DOESN'T ADVERTISE.

Marlborough Express, Volume XLVII, Issue 203, 28 August 1913, Page 2

TO THE lAN WHO DOESN'T ADVERTISE.

"The successful business man will convince you in a very - little while that judicious advertising does pay, and pays big." ' *

To begin with, it is admitted that that man does not live in this progressive day—that is the man who doesn't advertise himself—or his business—at least by his own personality. But this is directed to the business man who does not advertise his business as it should be advertised by pre-sent-day advertising. You'll run across a man in business almost every day who tells you that he does not advertise—that it is too expensive—doesn't pay. But that man is tooling himself. He does advertise in a personal way, and he is paying a price for the. advertising that he is not getting. lie's paying lor advertising. He may think he is not and may think that his business does not need to be advertised. There isn't any question about his business needing advertising—all business does—and if it'needs advertising and does not get it, he is paying for the advertising at a greater price than so much per line. .

He is paying in time that he loses in turning his stock, in marketing his product, or selling his services-r-in'the opportunities of business that are getting by—because he fails to tell his business story in a convincing way. Time was—and not many years ago —when many businesses were run without telephones. But the man who runs a business to-day lias his telephones and considers them a profitable investment, or pays for them in the business that is lost.

Advertising has been developed to keep pace with present-day business methods—with present-day distribution.

.Before the advent of the steamship, the railroad, the trolley, and the automobile to annihilate time and distance, almost everybody knew. the man in business—that is all of those wno were his possible customers—who did not advertise.

But with the advent of all

modern, necessary conveniences—itfr--eluding advertising—making it as easy" to trade' one place as another, to getany one of. many different products hx> the same line, to secure the services of •' one man the same as another—di&- ■ tance making no particular difference-' —the world made a long step forward. •*' .

And advertising has come to be the principal .factor in. this new state of business—as the compelling factor of business. ' ; . . •

; The successful business man willconvince you in a- very little; while that judicious advertising does pay, and pays big. \ .. ■■ The man who advertises helps Ta3& business .in two "ways: He is taking advantage ~of the possibilities of more business and.he is living up-to the possibilities of better business. . Always and forever he is going forward—he is setting a new pace eachday, Aveek, month, and year and using every ounce of his ability to live up to

it. ■ -, • . . '• Advertisfrig makes him see life • business problems with a clearer vision and he goes at them with • a greater energy and enthusiasm. . And after his day's work he goes tfr1 the quiet of his home or for an even* ing of entertainment without, the*1 worry of■ where business is coming.: from for the next week, or month, ,or year: Advertising gives him faitlf and, confidence in himself and biff business, because it gives the public" faith and confidence in him and bii&busiriess.