"KINEMACOLOR."

Marlborough Express, Volume XLV, Issue 185, 12 August 1911, Page 4

"KINEMACOLOR."

COLORED PICTURES PERFECT.

There seems to be no end to the* wonders of the kinematograph. A few years have seen almost startling changes in the projection of moving; pictures—from the small six-foot square picture with its nerve-wreck-ing jerkiness to the thirty-foot square of 'seemingly stationary subjects yeti full of life; from the fake subjects to those of real life. Then came the tinted and then colored films, some of them of great beauty. But they were colored, and by a laborious system of hand-painting. Now there comes a revelation in colored films—naturally colored, faithfully, and accurately presenting all ! the hues and tints of Nature. The old brush-tinted film will soon be a thing of the past, supplanted by this new method of presenting animated scenes in Nature's tints. By the newstyle every detail and every color shade is perfectly presented. The new process is a patent of Messrs Charles Urban ana Albert Smith, andl it is-claimed that it will revolutionise bioseopic entertainments. It has been, named "Kinemacolor." and the main, pointsi of the system are that it sensitises the film to all color waves, super-imposing the color records by persistance of vision, comprising the color records into a less number than: three, and standardising the film so that it may be adopted by every kinematograph user. The pictures are taken by an Urban bioscope camera, fitted with two filters carefully adjusted to pass to the sensitised" film.s the principal colors of Nature in their order of luminosity. A special appliance is required to be added to the machines to produce the effecT. For several years past experiments have been made to obtain natural-colored: films, and it is now claimed that the object has been attained. English and /Continental papers are enthusiastic in. praise of the new invention, and it is readily admitted that the films are all that the patentees claim for them. Picture patrons in New Zealand are to be afforded an opportunity shortly of seeing the new invention, for MiBen Fuller, whilst in Australia recently, concluded negotiations for the sole New Zealand rights over "Kinemacolor." An order was cabled Home for special machines for projecting the pictures and these are now on their way to New Zealand and will be installed in the firm's picture houses. In America a company with a- capital of £1,000,000 has been formed to control "Kinemacolor" in the States.