Page 2 Advertisements Column 1

Mataura Ensign, 29 November 1911, Page 2

True value is not guaged by price alone. What is apparently cheap and low in price very often proves dear at any price. We have built our business on QUALITY and GOOD VALUES. The kind of Boots we sell are not the kinds sold elsewhere, and ample proof of their goodness is to be found in our large and increasing trade; it only requires a glanceto tell the difference. In the undermentioned Boats and Shoey there's GOODNESS, MERIT, WORTH AND VALUE. THAT'S WHY WE SELL SO MANY. Gent.'s Box Derby Boots, 12s 9d. Men's Strong Bluchers, 7s 6d. Men's Strong Balmorals, lis 9d, 12s Cxi, "14s 6d. Men's Box-Calf Goloshed Balmorals, -.vide soles, sewn, price 1-is Cd. Gent.'s Glace Kid Derby Boots, 14s ,6d, 15s 6d, iGs 6d, 17s M. '~ Gent.'s Glace Kid Dress Boots, patent caps, price 13s 6d. Gent.'s Bowling Shoes, 5s upward. Tennis Shoes, Running Shoes, Ten- " nis Boots, Cricket Boot 6. Full Stock of "Health Boots." Ladies' Black Glace Derby Shoes, lis, 12s 6d, 13s 6d. Ladies' Tan Glaco Derbv Shoes, lis Gd, 12s 6d, 13s Gd, 14s 6d, 15s 6d. Ladies' Tan Langtry Shoes, 13s 6d, 14s 6d, 15s 6d, 16s 6d. Ladies' Patent Leather Walking Shoes, 15s Gd, 16s 6d, 17s 6d. Ladies' Black Glace Derby Boots, 13s Gd, 14s 6d, 15s Gd, 16s 6d. Ladies' Tan Glaco Derby Boots, 14s . Gd, 15s Gd, lGs Gd, 18s 6d. Ladies' Colored Shoes, in Suedes and Fabric, 8s Gd, 9s, 13s 6d. Ladies' Chrome Derby Boots, sewn soles, price, 10s Gd. BRANCHES: INVERCARGILL, DUNEDIN and OAMARU. P.O. Box 21. 'Phone 128.

TAXPAYERS! OPTION Granted to the people in this electorate of dealing with the Populiii' Store or otherwhere has resulted in a substantial majority deciding to obtain their household requisites from the Mersey Street emporium. PROHIBITION | From entry into our establishInient of everything inferior has amply justified this step. Wo neither import, manufacture or sell anything but the very best of all lines comprising the stock of an up-to-date, honestly-run | general store. THE REVENUE QUESTION is one which looms large in the minds of most householders, and a satisfactory solution of the problem of " making ends meet" is assured to our customers, who are encouraged in their policy of thrift by obtaining at I the Popular Store big valuo for | | little money. INCREASE IN THE PEOPLE'S SAVINGS Is the end we aim for. A satisfied customer is a customer who stays, and wo know of no better method of keeping our clients than the one we consistently adopt—that of giving the I biggest possible value for every 1 ! shilling that comes over the ■| 1 counter. STRIKE THE TOP LINE TN VALUE and STRIKE THE BOTTOM LINE IN PRICE, at BROWNLIE'B.