A PRETTY CONCEIT.

Mataura Ensign, Volume 15, Issue 1357, 19 January 1894, Page 7

A PRETTY CONCEIT.

The enormous sales ot the Watorbury have ied firms who do not care for a steady turnover at a legitimate profit to explore the perlieus of the Continent for oheap i-ferior "tickers"— we do not call them watches — with whioh to "run the Waterbury." These possess one virtue only — that of showing the . dealer' ft return ot some 150 per cent, on his outlay. That they should keep time is a matter of no moment, so long as they resemble the Waterbury in outward appearance style of casing, &c, with sufficent oloseness to deceive a oareleas or unwary purchaser. Firms doing this, often cay to us " what do we care ; we can make' five shillings a watch more on them tban we can on yours ; and at to keeping time, :well bur troubles about that." Buyers requiring reliable watches, an trust the Waterburjt and- I ho public requiring the right time should see that they get it. The gents' or ladies' Waterbury, gold filled er in sterling silver are handsome, inexpensive, and durable ; whilst the nickel varieties are so well known that they need no further recommendation. It is a pretty conceit for here and there a stray trader to think his imports of the "Nebuchadnezzar," the " Millenium," the " Gonbuug," or Berne ctber specially titled montrosity, has any effect on tbe Waterbury market, whilst for every watoh ho nervously orders over one hundred Waterburys are always afloat for New Zealand. The real strength of Ibe Waterbury lies -in its absolute reliability, in other words its absolute refusal to keep anything but (he correct time. We sometimes ace " tiokers "—we still bar them any other title— offered for sale which are really wonderful combinations. They not, only exhibit the whole of the celestial bodies on their laces, but keep time, or profess to, tell you the state of the money market, the amount of any particular member's indebtedness at Bellamy's, and the name of the nest Bank to reconstruct in Australia. .The Waterbury does not do this. It simply keeps correct time and goes on doing so.