HOW MUCH? Once upon a time, after a disaster bad occurred, the minister in charge of one of the churches -• in the stricken town received many messages of sympathy. Being a practical man, aud knowing that food and clothing were of infinitely more value just then than mere words, to each message be sent the following reply * 44 HOW MUCH DO YOU SYMPATHISE 1 " That’s just the way of introducing another topic—one of interest to every trader. When a traveller conies to you and asks you to stock some new line, ask him pomt-blank: - 44 HOW MUCH DO YOU advertise f " He may say one thing and he may say another, but unless he is able to say truthfully that his principals are going to advertise the line in question in your paper, Ms answer should not be satisfactory to you. If any article is worth stocking it is worth advertising* and why should you not be treated as wall as retailers hi the cities ? i ADVERTISING MAKES SALES* and it will make them over and over again provided the quality is in the goods.
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Matamata Record, Volume XIII, Issue 1140, 21 July 1930, Page 3
Word Count
185Page 3 Advertisements Column 1 Matamata Record, Volume XIII, Issue 1140, 21 July 1930, Page 3
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