Page 8 Advertisements Column 4

Lake Wakatip Mail, Issue 4324, 27 July 1937, Page 8

Nc one buys a poor article twice... Therein lies the Security afforded by Newspaper Advertising Women hive final by oxoerieioi thit it piyslto ori household commodities by name. In business, too, it saves time and bother to specify well-known brands rather than enter into explanations and descriptions. Whether it’s a breakfast cereal, stockings, or soap —motor spirit, paint, or polish —the purchaser gets what he wants and what he pays for with greater speed and absolute certainty if he names the brand required. Advertised good 3 have to live up to a standard. Claims m lie most be sub stantiated. If the first purchase pleases, repeat orders are easily placed. Consistent newspaper advertising is guarantee of Quality. IT’S QUICKER— AND SAFER—TO BUY ADVERTISED GOODS

No other whisky gives such satisfaction as does the MELLOW matured flavour of Bell’s. A’FORE YE GO. Agants: R. P3tfL£y&oo., Dunedin

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By rail or sea, you’ll enjoy youl holiday trip more fully if you travel with. No. 65 Lavender Water. Cooling and refreshing. Flaaka and bottles, 3a 6d bo 22a 6d. All chemists