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Lake Wakatip Mail, Issue 4324, 27 July 1937, Page 6

Told that smoking shortened life, Ulysses Grant, the famous American General, said he didn’t care if it did. “Looking back,” he said, “at the comfort which smoking has given toe I’ll say that even if I knew tobacco was shortening my days I wouldn't give it up.” Smoking shortens life? —tell it to the Marines! Good tobacco never

yet shortened life. It’s more likely to prolong it. Brands foul with nicotine may undermine the health, and often do, for nicotine is deadly. But you run no risk if you smoke “toasted.” The live famous brands, Cut Plug Ho. 10 (Bullshead), Navy Cut Ho. 3 (Bulldog), Cavendish, Eivcrhead Gold and Desert Gold are all subject to the manufacturers’ own toasting process and emerge from it practically free from nicotine. There’s no “bite’’ loft in toasted. And it possesses a flavour and aroma you’ll look for in vain in other tobaccos. The brands enumerated are the world’s purest. They are unique. Ho matter which tobacco you’re accustomed to sin ok e, once you change over to toasted it will be for life.