Page 6 Advertisements Column 3

Lake Wakatip Mail, Issue 4211, 4 June 1935, Page 6

NEARLY EVERYONE WHO READS —READS A NEWSPAPER r /a A Reaching Every One Every Day ■fTTHATEVER your walk of * * life, whatever your income, whatever your tastes, there is one thing you have in common with almost every man and woman in the civilised world. And that is the reading of newspapers. In fact, the only daily rending done by millions of people is confined entirely to newspapers. An advertisement in a newspaper reaches thousands of people of all grades of society on any given day. People must read their Newspapers The multitude of things in which people are interested today makes a newspaper a necessity. Who won the Sanders Cup? What are the cricket or football scores? What is happening at Trentham or Riccarton? What did the Prime Minister or the Leader of the Opposition have to say yesterday? Eager interests make a newspaper a necessity. What Is Happening? What is the text of the latest note on War Debts? The result of the elections abroad? The full story of that stirring attempt on the record by Sir Malcolm Campbell, or ‘ Amy or the R.A.F.? People you know are becoming engaged, or getting married, or having babies. When you want a complete and accurate record of any event, local, national, or international it Is there In your newspaper. Read by All Classes The millionaire has .all the world’s great store of literature at his disposal; beautifully printed and elaborately illustrated magazines are his If he wants them. He may buy them, he may read some of them. But there is no “ may ” about his daily newspaper. He reads it -—every day. And whilst he absorbs information about stocks and share®, about international and local politics, and other things in which he takes an interest, he absorbs the messages of the advertisers. The clerk with a small salary, who cannot afford to buy hooka or magazines, cannot do without his daily newspaper. He, too, reads the news —and the advertisements. And the millionaire and the clerk, the doctor and the salesman, the plumber and the grocer all read newspapers. Also they and their families must buy clothing and food and a hundred and one articles of frequent necessity. Their choice is made of products advertised in their dally newspaper. “So far as I am concerned, no other advertising medium than the newspapers need exist. —Sir Charles High am

R. H. THOIVIAS Cromwell. BUILDER & UNDERTAKER First-class Foii&hed Sima or Black Oaeket® supplied «t Reasonable Rates. MOTOS HE A BSE FOE FUNEBAI/ P.O. Box 46. Phone 36. JAS. SHAW CARRIER, Arrowtown, Goods, Furniture and Chattels of all descriptions removed from any part of the district at Moderate Price#. All goods bandied with greatest care. Agent for International Harvester Company Addreor correspondence to P.O. Box 36, Amrertown. [A Card], J J~O ’KAN Hi Surgeon Dentist. A LEXANORA

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