Page 8 Advertisements Column 3

Lake Wakatip Mail, Issue 4156, 1 May 1934, Page 8

ARE “Dull Times” NECESSARY ? M r v Mft c£c|/ BW/ M A 41 4-v-;' *l|a^ m. m qA S g Ml, 5O M p for many dull times in business are often too easily explained. They run like this: “The Robinson Company is not doing much advertising this year.” “The Jones Company has held up their new campaign till things improve.” “Business is bad with the Brown Company so they’re not doing any advertising.” The question is: Isn’t the real reason hidden behind these statements? “It is the large and consistent advertisers who are today weathering the storm . . the time has arrived when sound advertising schemes can be launched with confidence.” —Lord Iliffe. Isn’t the real reason for dull times that too few business men realise how far newspaper advertising‘can and will help their sales. In factories, in warehouses, in hundreds of retail stores, goods worth thousands are waiting for buyers—losing big sums daily in interest, in depreciation, in lost opportunities for sale. Waiting . . . while the great constructive force of. newspaper advertising is moving similar products from busy factories, to active wholesalers, to progressive retailers, to the thousands and thousands of consumers who are reached and influenced by their daily newspapers. NEARLY EVERYONE WHO READS -READS A NEWSPAPER

Quick Transport. Mr J. McLAUGHLIN, Evans Flat, begs to notify the people of Lake County, particularly business people, that he is running a regular heavy Motor Lorry Service, weekly, through Otago Central to and from Dunedin, arriving at Queenstown ©very FRIDAY. All classes of merchandise carried Lifted) from the door at Dunedin, or any place en route, and delivered at your door here; or vice versa. One handling; no irritating delays. Leave your orders with Murdo Urquhart, Ferry Hotel, Lower Shotover Big range of gifts in No. 65 Lavender water, double-distilled from genuine Mitcham Flowers. New packed flasks, stoppered bottles and sprinkler bottles at prices from 2a 6d to 22s 6d All chemists. cKJ c ?r mm THE NEW 'STRANG* DELUXE GRAND WITH THE DEAL COFFEE TASTE Higher, in quality THAN THE BEST IMPORTED AND LOWER. IN PRICE/ I ™' COFFEE 55= r- • VBOUUKf IT. DAVID STRANft iTP'IWEKAMIU. Woods’ Great Peppermint Cui For Influenza Gold*. The Motor Accessory House peci allsts. All classes of Tools for Motorists. We carry a large range of accessories and Invite your inquiries to. anything you may require. 26 Moray Place, Dunedin Telephone 10-637 (Bound Savoy comer). A 10 Guinea Chimin? C for f&r £8 10 £8 10 f 89 £ (af m % A M Sararaiy ■uln a ft? if* m O rockad fw Tnmfc three-quarter* minster chimes, tad strikes fe# hem with fell tbri m thran mvskal irik Great variety dcrign Othms ta M, Mahogany Cases, at variom Splendid SelecSka d Qnadh&m CMaiug 527/ isa m ( m/ufa m w * m Stewart Pawson & Co. N* (MHcdi* nM MR <KZ) «• In* Si PmuMb (My Ewla AdAnani Comer PRINCES and DOWLING STREETS, DUNEDIN Branches at CHRISTCHURCH. ▼ELUKGKW. mi AOCELAND.