Page 8 Advertisements Column 2

Lake Wakatip Mail, Issue 3222, 9 January 1917, Page 8

Some and a Moral ,WENTYFIVEyean ago a good bicycle cost . £25 new. About that time bicycles began to be advertised in the general Press instead of in the cycling papers alone. By spending Urge sums in advertising, bicycle manufacturers were able to reduce the price—first by 50 per cent, at one stroke; and even after that by smaller degrees. Such inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive machinery to make them could not be sold at popular priees if it were not for the large output made possible by Advertising. If Advertising makes these things cheap, is it not obvious that the same thing must apply to adververtised commodities in general 1 The Manufact. urer of advertised goods is compelled, in self-pro tection, to keep up the quality of them; otherwise he would lose bis trade. Moral The Advertisements in this paper are your best and safest shopping guide. They show you where quality and good Value are to be found.

BUTTER "WRAPPERS GENUINE VEGETABLE PARCHMENT. CUT TO ANY SIZE AND PRINTED AT THE 'LAKE WAKATIP MAIL' OFFICE. ASK FOR SAMPLES AND QUOTATIONS. GOT A COLD I sag s s^-S a<?~S >*v m 8 ssj SSSS mm s mm *^ (•:?'■ tt m m 1 I I ' Chamberlain's Cough Remedy is the most j I prompt and effectual medicine in use for this J ■ complaint. It acts on nature's plan, loosens J I Me cough, relieves the lungs, opens the \ j secretions and aids nature to restore the system I \ to a healthy condition. \

Macalister Bros., 30LI0IT0R8, INVERCARGILL "UNSEED COMPOUND." for Coughs and Colds, Of proven efVacy for cheet complaints. Throat ArrsorioNs and Hoarseness —Allsufferiog from irritation of the throat and hoarseness will be agreeably su Tisng at the almost immediate relief afforded by the use of "Brown's Bronchial Troches These famous " lozenjea ' are now sold dy meat respectable cbts£l*ts in this oountrs People troubled with S " hacking cougy a "slight cold," or bronchial affectionh cannet try them too soon, as similar troubles if allowed to progress, result in serious Pujmoaary and Asthmatic affections. See that the signature of John I. Brown and Son is on every wrapper.—Prepared by John I Brown A Son. Boston, U. S. A. European depdt, 33 Fai-ingdon Road, London England, SNIFF UP FLUENZOL WOU OATABBH

tarn I " Now it the Winter of our diacon tent made gloriout." . R. Porter LADIES* & GENTS' TAILOE, ESK STREET INVERCARGILL (Opposite Arcade). Has just landed A FINE ASSORTMENT OF SUITINGS AND OVERCOATINGS of aU SHADES AND QUALITY. The MATERIALS used in the manufacture of oar Ladies' Costumes are of the HIGHEST GRADES with Furnishings and Workmanship to correspond. OUR PRICES vary for Costumes, from sto 10 gnineas. Superior Bike or Black Cloth Walking Skirts, 50s. Orercoats and Paletots from £2 10s upwards. S.O <e-~*&4 »A}w, v-Awy *—<