Page 17 Advertisements Column 1

Lyttelton Times, Volume CXV, Issue 16493, 7 March 1914, Page 17

MADE FOR COMFORT AND DURABILITY BEST VARIETY and LOWEST PRICES. With the advent of the Hockey Season, the mind of the enthusiastic player naturally reverts to the question of SUITABLE FOOTWEAR for this fascinating pastime. We invite the critical inspection of our fine variety of Hockey Boots. GREY CHROME BOOTS, sewn soles, broad toes, easy fitting, splendid wearing ... 9/6 11/6 14/6 BLACK CHROME BOOTS, well boxed toes, sewn soles, our own make ... ... ... 8/6 9/6 BOYS’ BLACK OR GREY BOOTS (sizes 2to 4) ... 8/6 • l/\0 SHOJE/STS. 117 CASHEL ST,, CHRISTCHURCH STAFFORD ST., TIMARU.

fo oe We are making an Exceptionally Attractive Display of Tailored Costumes, Fur Coats and New Millinery for the Autumn Season The distinctive and well-cut Tailored Costume is especially suitable for Autumn and Winter wear, and this season it will as usual, be very widely worn by I women of taste and discernment in dress. We have many very charming models now on ▼icw, perfectly cut and skilfully tailored. The new Teddy Bear and Handsome Fur Coats, too,, are becoming in the extreme, while the Autumn Millinery with its variety of effective colourings and many original models, must charm the eye of every connoisseur of Fashion. We mention a few sample values: — LONDON, PARIS AND BERLIN STYLES in COAT AND SKIRT COSTUMES, exclusive , designs from ... • ... 84/- to 18 guineas Very Complete Range of LADIES’ FUR AND TWEED PALETOTS, fur lined, in all the latest styles ... S 10 12 to 20 guineas LADIES’ TEDDY' BEAR COATS in all the leading shades from ... ... 59/6 to 5 guineas LADIES’ FUR COATS in CONEY r , MUSQUASH, SQUIRREL, REAL RUSSIAN PONY in very latest Berlin styles ... 22 and 30 guineas A Lovely Range of FUR SETS in Bear, Black Fox, Civet Cat, Black Wolf, Brown and Grey Squirrel From 84/- to 65 guineas j AMONG THE NEW MILLINERY MAY BE MENTIONED EXCLUSIVE MODELS in all the new colourings from leading French and English Salons—Black Velvet Hats with touches of White and Bright colouring ; Ready-to-wear Austrian Velours and Felts, including the new Copper and Lime shades N.B.—This season we feature many | smart models, selected in Berlin I atid Paris by our London Repre- I sentative, who made a special trip to the Continent. These are very exclusive, and cannot be shown elsewhere, nor replaced when once sold. D. I. C. WE ALLOW V- IN £1 DISCOUNT FOR CASH / LF

Increased Returns. ALL BUSINESS is a perpetual battle with competition. The most effective weapon available is • ADVERTISING Your choice of a medium should be guided by yotfr knowledge of its potentialities, its power to attract the undivided attention of the individual to your proposition, A good advertisement, attractively displayed, that tells of real values and great opportunities, distributed by means of the large'circulation guaranteed by the “Lyttelton Times” is the surest road to "Increased Returns."