Page 10 Advertisements Column 5

Lyttelton Times, Volume CXV, Issue 16492, 6 March 1914, Page 10

for the Ladies —— Our showing of light Footwear is a notable one, and should make a strong appeal to ladies who are.; particular about the details of their attire... We mention:— LADIES'GLACE or PATENT VERY SMART GLACR LEATHER ‘HEALTH’ DERBY SHOES for everySHOES, with short front day wear. .Good leather, and new American toe— very serviceable—--18/6 22/6 «/» 14/6 GLACE or PATENT ' HEALTH * BOOTS for the street, similar . style to above 20/- 22/8 247BOOT POLISH OFFER.—Id order to introduce Crockett & Jones’ (makers of our ‘‘Health" Footwear) BLACK BOOT. POLISH, we offer fnlL size 6d. tins for 4d. each, or four 6d. tins for 1/-. We are doing the Boot Polish Trade of the City. CALL EARLY PANNELL CO. 105 Manchester Street

We are making an Exceptionally Attractive Display of Tailored Costumes* Fur Coats and New Millinery for the Autumn Season The distinctive and well-cut Tailored Costume is especially suitable for Autumn and Winter wear, and this season it will as usual be very widely worn by; women of taste and discernment in dress. ... We have many very charming models now on view, perfectly cut and skilfully tailored. The new Teddy Bear and Handsome. Fur Coats, too, are becoming in the extreme, while the Autuinn Millinery with its variety of effective ■ colourings and many original models, must charm the eye of every connoisseur of Fashion. We mention a few sample values LONDON. PARIS AND BERLIN STYLES in COAT AND SKIRT COSTUMES,' exclusive designs from ... ... 84/- to 18 guineas Very Complete Range of LADIES’ FUR AND TWEED PALETOTS, fur lined, in all the latest styles ... S 30 12 to 20 guinea* LADIES’TEDDY BEAR COATS in all the leading shades, from ...... ... .59/6 to ; 5 guineas LADIES’ FUR COATS in CONEY. MUSQUASH, : SQUIRREL, REAL RUSSIAN PONY in vary latest Berlin styles .... ' 22 and 30 guineas. A Lovely Range of FUR SETS in Bear, Black- Fox, Civet Cat, Bladk Wolf, Brown and Grey Squirrel From 84/- to 65 guineas AMONG THE NEW MILLINERY MAY BE MENTIONED EXCLUSIVE MODELS in all the new colourings from leading French and English Salons—Bluet'' Velvet Hats with touches of White and; Bright colouring; Ready-to-wear Austrian Velours;and Felts, including the new Copper and Lime shades N. B. —This season we feature, many, smart models, selected in Berlin and Paris by our Loudon Representative, who made a special trip to the Continent. These are very exclusive; and cannot he shown elsewhere,. nor replaced when once sold. D.I.C. WE ALLOW V- IN £1 DISCOUNT FOR CASH

* ALL BUSINESS is a perpetual battle with com*; petition. The most effective weapon available is ADVERTISING Your choice of a medium should be guided by yoitf knowledge of its potentialities, its power to attract the undivided attention of the individual to your proposition. \ A good advertisement, attractively displayed, that tells of real values and great opportunities, distributed by means of the large circulation guaranteed by the “ Lyttelton Times ” is the surest road to “ Increased Returns.” "A