Page 9 Advertisements Column 4

Lyttelton Times, Volume CXXI, Issue 15334, 17 June 1910, Page 9

c:r:v2 KM® :JW rfi J 5 iiS tS I It* :: S/ as m m $ a >• ’I To reduce our stock before our annual inventory, we are giving the above discounts on all Electroplated Ware, Silver Ware, Cutlery, Watches, Clocks. Aluminium Ware, Lamps, Art Pottery, Bronze and Marble Figures, Vases, Coal and Wood Boxes, Fenders and Fire Irons, Brass and Copper Goods and Leather Goods, See these goods to-day, and .take advantage of this exceptional offer. It lasts for the month of June only. CUP! Hi Elf If nr “ COLOMBO ST. p . &j 3 £<bj <U> la> CHRISTCHURCH

5 a a For C 3 3®. Have yon seon tlie beautiful fashionable Costumes in navy and black serges and coloured all-wool tweeds offered at Hollander’s for <23/3/Every lady should see these smart Costumes lined throughout, the coats in the fashionable sir light cut— three-quarter length —they’re just wh t you want for present wear—and at their price £3/3/- they’re really the Imest value anywhere in town. All alterations to fit tho figure free* 11. HOLLANDER, | 183 OoSombo 84= ’Phone "556 - Opposite City Cab Stand

lie Skilled a This Faetorv ftaralMi i; Will you be gulled or [ | tailored ? k [J Will you save money for you r- > b self by paying me Lash and >' ■j getting the genuine article that you expect ? or will you [ help the other man to save - your money by supplying you > with the spurious article ; that you don't want —he makes the big profits. 'i Just read the cutting from the v London Sartorial Gazette, which expresses the position hero clearly | in the tailoring trade. Unscrupulous Trading. “ Tricky ” advertisingwas recently discussed by the Drapers’ Chamber of Trade, and the abuse may well be classed with trade mis-descrip-tion. It was pointed out that a very large number of advertisements contained misleading elements, others were rendered attractive by gross exaggeration, while the most flagrant of all were absolutely untruthful in essential points. Such advertisements have a most harmful effect, as tending to quite overshadow the necessarily colder and balder announcements in which the “truth without exaggeration ” principle prevails. Then, again, the rude awakening of the gulled purchasers leads them to discount all advertisers’ stateinen s, and thus one of the most valuable aids to increased business is seriously prejudiced. h lac Suits from JM 4s. CASH.

THE LGSUDOftI TAILOR,