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Lake County Press, Issue 788, 30 December 1897, Page 7

That from the Bluff during last fishing season, over 7000 tons of fish were exported. That the British public spends £16,000,000 annually on tobacco. That January the 28th is fixed as the date for payment of the Income Tax. That the wife of a laborer atMorepeth has just presented her husband with their 25th child. Poor woman ! That during the month of November, 20 persons in the colony died from phthisis and 7 from cancer. That we have to acknowledge receipt of the fifth report of the Department of Agriculture, 1897. That Dr Fox, a leading American authority on leprosy, states that at least 25 lepers to his knowledge are at large in New York. That one of the most remarkable lakes in the world is the Lago di Gastello, 18 miles from Rome, which is formed in the basin of an extinct volcano, and is drained by a tunnel opened through the lava wall by the Romans, 370 B.c, That in India there are 100,000 boys and 627,000 girls under the age of 14 who are legally married, while 8600 boys and 24,000 girls who have not attained the age of four are under murrage bonds as arranged by their parents. That troubles are like babies—they grow larger by nursing. Tnat everyone exnecta to be remembered after he is dead, but very few can tell for what. That at San Francisco, as against 2000 marriages in a year, there are 641 divorces. That the great art of contentment consists in being perfectly satisfied with what you haven’t got. That it is said that the working people in Ireland, who live chiefly on the potato, never suffer from gout. That a bicycle geared up to 156 inches has been made in Napier for Mr Burton, of Taradale. This is, we believe, the highest-geared cycle in the colonies. That each of the 300,000 cyclists in Chicago will have to pay a tax of one dollar a year which is to be devoted to improving the streets. That the Russians make a palatable drink from the sap of the watnut tree. That the Chinese use hens for the hatching of fishes’ eggs. That at the Moramma bore, in the Walgett (N.S.W.) district, a supply of water has been struck, yielding 3,000,000 gallons daily of good quality The Corporation of Coventry have ordered 900 tons of electric machinery and 2000 lons of tramway material from American firms. That never do to-day what you can put off till to-morrow, nor ever do yourself what you can get anyone else to do for you. The object of the advertiser is to make the people understand who he is, where he is, and what he has got, ami if he has not the determination to keep advertising until that information has been imparted, all the money may soon be lost. A French writer says that “ The reader of a newspaper does not see the first insertion of an ordinary advertisement; the second insertion he secs, but does not read ; the third insertion he reads, the fourth insertion he looks at the price, the fifth insertion he speaks of it to his wife, the sixth insertion he is ready to purchase, the seventh insertion he purchases.” The grand secret of success is to adver tise—not sparingly, and by fits and starts, but constantly, and all the year round. A merchant very rarely realises, Who never the Press advertises ; But he who advertises every quarter Makes plenty of money—or else he ought-er. Little bits of stinginess Disbarding printer’s ink— Busts the man of business, And sees his credit sink. If you are wise. Just rub your eyes, And go to work and Advertise In the Lake County Press. Little 80-Peep Has lost her sheep, In spite of all her exertions ; If she is wise She’ll advertise In the Press—two insertions.

Advertising is not a luxury \ it is a necessity!