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King Country Chronicle, Volume XXXII, Issue 4716, 14 November 1938, Page 6

“Why don’t some of these scientific blokes invent a tobacco without any nicotine in it ” he asked as he scraped out the bowl of a very foul pipe. “Dunno,” said the tobacconist, “reckon it’s been tried out sure enough and won’t work. But what’s the odds If there’s no tobacco without nicotine in it, there’s brands with so little as makes no matter. Haven’t we got ‘toasted’ Precious little nicotine in that, Mister. It’s toasted clean out of it and better baccy—or purer —money can’t buy. Harmless, too, mind you, compared with other brands.” “Never tried it,” admitted the pipe-scraper, “but I know you and what you say goes- Let’s have a tin. Several brands, aren’t there?” “Too right, boss!—Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog) , Cavendish, Riverhead Gold and Desert Gold. You’re an old smoker so I’ll recommend Cut Plug No. 10 —it’s full flavoured . But take it from me they’re all top-hole!” That’s how the fame of “toasted” spreads! —and once you take it you won’t smoke anything else! (753)