ADVERTISING DOMINION

King Country Chronicle, Volume XXX, Issue 4871, 16 July 1936, Page 5

ADVERTISING DOMINION

A FORTNIGHTLY BULLETIN.

GOVERNMENT METHODS OF

PUBLICITY.

To ensure that New Zealand should not be overlooked, but should figure prominently and frequently in the world's newspapers, the Government Publicity Department about six months ago commenced a periodic distribution of news items of interest concerning the Dominion, for reprint in the overseas Press. The system has been elaborated and improved, and they now produce a regular fortnightly news bulletin, some 500 copies of which are sent off, by air mail or by steamer, to London, America, India, China, Australia, South Africa —indeed, all the world round. The nature of the news which is contained in these fortnightly broadsheets is various, but it is all matter which is of definite interest to overseas readers. The latest issue, dated only Tuesday, includes brief general paragraphs anent the purchase of White Island by an Auckland sharebroker, the forthcoming Wellington Centenary, air travel in New Zealand, the erection of radio navigation beacons, and the record tallies for a day's shearing. Trade subjects include statistics of the Dominion's sheep population, and notes on exports of timber, cheese, apples, sheep and primary produce. Sporting items give the big-game fishing records for the season, and the episode when a hole at golf was halved in one recently at Christchurch. A varied selection of paragraphs chosen from the news of recent weeks, and alike only in bringing before the reader the name of this Dominion. At first these articles were reproduced on a rotary duplicator, but as the demand for them grew, it was found necessary to have them properly printed, in the form of a broadsheet entitled, "New Zealand in the News." This is distributed, together with appropriate photographs for reproduction, to London, Los Angeles, Toronto, Sydney, Melbourne, Brisbane, Perth, Hobart, Johannesburg, Durban, Colombo, Tientsin, Shanghai, Hong-Kong, and other cities. Copies are also distributed to local shipping companies for use on their passenger vessels.