Page 3 Advertisements Column 2

King Country Chronicle, Volume XIX, Issue 2053, 9 December 1924, Page 3

Through the simple process of toast), ing his tobacco the modern manufacturer has been able to effect an enormous improvement in the smoking quality. It is a well-known fact that cooked food is wliolesomer and more digestible than raw food, and the same principle applies to tobacco. We do not cat raw meat or fish, or drink raw coffee, why should wo smoke raw tobacco. Is is wonderful how the flavour of tobacco can be developed by toasting. Try any of the local brands and you will notice a marked improvement, and what is more important, as a result of the toasting process the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention, and avoid strong foreign tobaccos heavily charged until nicotine—they are sure to undermine even the most robust constitution. Not only is the local article purer and more wholesome than most of the imported brands, but it is cheaper too. Riverhead Gold is mild and aromatic; Toasted Navy Out (Bulldog) of medium strength, but if you prefer a full body ftrv Out Plug No. 10. (4)